Senior Marketing Manager (m/w/d)

DHL Germany; Bonn; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading logistics company located in Bonn is searching for a Senior Marketing Manager. The role involves leading global marketing initiatives, developing integrated campaigns, and driving content creation. Candidates should have at least 5-7 years of experience in B2B marketing and be fluent in English and German. Join us to make a measurable impact in a collaborative, dynamic environment.

Leistungen

Diversity and inclusion focus

Opportunities for career development

Recognition as a Top Employer

Qualifikationen

• 5-7+ years of experience in an international B2B environment, ideally in logistics or transportation.
• Creative with strong conceptual mindset and excellent execution skills.
• Hands-on attitude with strong project management skills.

Aufgaben

• Lead global marketing initiatives from strategy to execution.
• Develop and implement integrated marketing campaigns.
• Drive content creation and creative development.
• Monitor market developments to identify new opportunities.
• Analyze campaign and funnel performance data.

Kenntnisse

Senior-level marketing experience (5-7+ years)

Agency experience

Fluent in English

Fluent in German

Data-driven thinking

Strong stakeholder management

Ausbildung

Bachelor’s degree in Marketing, Communications, Business or equivalent

Tools

Salesforce

Adobe Creative Suite

Email automation tools

Jobbeschreibung

Unleash your Potential. Make a Difference

We are DHL Freight - a group of 13,000 road cargo experts and Certified Freight Specialists operating in more than 40 countries, who are proud to provide their customers with the best overland freight transport solutions. We are always looking ahead to the next commercial opportunity, anticipating the next global trend. Because at DHL Freight, we're not simply about freight forwarding. We're about forward thinking ways to connect people - and improve their lives.

We are seeking a Senior Marketing Manager (m/w/d) for our Global Head Office in Bonn.

In this role, you bring creativity, data affinity and hands‑on execution together to elevate our brand, accelerate growth, and enable measurable commercial impact. By partnering with our global Sales counterparts, you will lead initiatives that reach across regions, audiences and channels - always with a “doer’s mindset” and the ambition to raise the bar.

Your key responsibilities:

• Lead global marketing initiatives from strategy to execution, aligned with business goals, market trends and corporate guidelines.
• Develop and implement integrated marketing campaigns that drive growth, strengthen positioning and support product and service launches across multiple markets.
• Own the lead management process with Sales - from targeted lead generation to qualification, scoring and seamless handover - ensuring transparency, fast follow-up and ongoing funnel optimization.
• Plan, run and evaluate multi-channel marketing programs, including brand communication, digital marketing, product marketing, sales enablement, and event activities.
• Drive content creation and creative development, ensuring a compelling and consistent brand experience across all touchpoints.
• Manage global conferences, fairs, and internal/external events, coordinating agencies, vendors and internal stakeholders.
• Localize and activate campaigns together with regional teams, providing clear guidance, tools and best practices.
• Develop and maintain marketing collateral such as brochures, presentations, sales briefings, and digital assets.
• Monitor market developments and customer insights to identify new opportunities, trends and differentiators.
• Analyze campaign and funnel performance data to optimize conversion, improve processes and increase marketing ROI.
• Build strong relationships with internal departments, external agencies, global colleagues and senior stakeholders.

Our perfect match:

• Bachelor’s degree in Marketing, Communications, Business or equivalent
• Agency experience
• Senior-level marketing experience (5-7+ years) in an international B2B environment, ideally in logistics, transportation or a related industry
• A creative allrounder with a strong conceptual mindset, excellent execution skills and a passion for compelling storytelling.
• Data-driven thinker with experience managing funnels, performance KPIs and continuous optimization
• Hands‑on attitude with an entrepreneurial “get-it-done” mindset and strong project management skills.
• Experience with email automation tools, Salesforce, and Adobe Creative Suite.
• Fluent in English and German, both written and spoken.
• Strong stakeholder management, communication and collaboration skills across seniority levels and cultures.

Our culture and benefits

DHL Freight is globally recognised as a TOP EMPLOYER®. Our corporate culture is focused on personal commitment – to our customers, to each other, to our communities and to the environment. We reward excellent work and we nurture the talents of our employees. This enables you as an employee to develop your expertise and your career in different areas or divisions – and even in other countries. We are committed to creating a workplace that ensures mutual respect and is focused on results. We hire talented people from all backgrounds – irrespective of gender, disability, nationality, ethnicity, social background, religion and beliefs, age or sexual orientation and identity. Diversity enriches our workplace, drives our success, and helps us deliver excellence.

How to Apply:

Interested in this opportunity? Please click on Apply and send us your complete application.

We look forward to receiving your application.

DHL Freight. Your Future, Delivered