Marketing Manager Specialty Laboratory Solutions (Hemostasis/Hematology) - Central Eastern...

IT-Systemhaus der Bundesagentur für Arbeit; Marburg; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company is seeking a Marketing Manager for Specialty Laboratory Solutions to drive marketing strategy and expand market coverage. The ideal candidate has a scientific degree, significant Laboratory Diagnostics experience, and is business fluent in English. This role offers flexible working arrangements within Germany and may involve global travel up to 30%.

Qualifikationen

• Long years of experience managing a product line within the Laboratory Diagnostics field.
• Formal marketing training or equivalent relevant experience.
• Advanced knowledge of the In Vitro Diagnostics (IVD) market.

Aufgaben

• Establish and execute the Marketing strategy for Specialty Laboratory Solutions.
• Take ownership in product lines to determine focus areas for the fiscal year.
• Define and execute strategies to expand market coverage.

Kenntnisse

Business fluent in English

Excellent presentation skills

Experience in managing and leading without authority

Ausbildung

University degree in a scientific field

Jobbeschreibung

Marketing Manager Specialty Laboratory Solutions (Hemostasis/Hematology) - Central Eastern Europe (CEE) (f/m/d)

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever‑evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting?

Then come and join our team as Marketing Manager (f/m/d) to adapt and execute the global Marketing Strategy for Specialty Laboratory Solutions (Hemostasis/Hematology) - Central Eastern Europe (CEE).

Choose the best place for your work – Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany).

Even more flexibility? Mobile working from abroad is possible for up to 30 days a year under certain conditions and in selected countries.

This position can be located at the following locations in Central Eastern Europe:

Your tasks and responsibilities:

• Establish and execute the Marketing strategy and plan in alignment with the CEE Head of Specialty Laboratory Solutions (SLS) Marketing to drive financial performance in the Hemostasis and Hematology business segment.
• Take ownership in the respective product lines to determine the focus areas for the fiscal year: commercial KPIs, product launches, communication and events.
• Define and execute strategies to expand market coverage in CRM and strengthen our company’s position in Hemostasis and Hematology diagnostics in CEE countries: identify growth opportunities, analyze the competitive landscape, recommend actions to increase market share and profitability.
• Update and educate all stakeholders on product line news relevant for CEE through presentations in regular SLS‑Update Calls and dedicated training to sales and product expert teams. Ensure the sales teams align commercial strategies with financial targets.
• Act as the 1st and only point of contact for Global Marketing for guidance needed from countries, requests regarding business cases or product line development in CEE.

Qualifications:

• University degree in a scientific field.
• Long years of experience managing a product line within the Laboratory Diagnostics field (mandatory).
• Formal marketing training (certificate or diploma) or equivalent relevant experience.
• Advanced knowledge of the In Vitro Diagnostics (IVD) market and deep technical and/or scientific knowledge in the responsible product lines.
• Significant experience in the Clinical Diagnostics Marketplace, marketing and communicating to customers.

Your attributes and skills:

• Business fluent in English; any additional language spoken in CEE is a plus.
• Excellent presentation skills across various levels and functions.
• Experience in managing and leading without authority.
• Open to global travel up to 30%.

Equal Opportunity Employer: Siemens Healthineers is an equal opportunity employer and welcomes applications from individuals with disabilities.