Marketing Manager, Digital Platforms, EMEA

Invesco; Frankfurt; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A global investment firm is seeking a Marketing Manager for Digital Platforms EMEA in Frankfurt. This role involves implementing marketing strategies and executing multi-channel campaigns for digital platform audiences. Candidates should have significant marketing expertise, fluent English and German skills, and strong analytical capabilities. The firm offers a collaborative environment with flexible working options.

Leistungen

Company-provided healthcare

Flexible working options

Generous pension provisions

Qualifikationen

• Significant proven expertise in marketing within financial services industry.
• Expertise in planning and execution of marketing campaigns.
• Management experience emphasizing digital-first strategies.

Aufgaben

• Implement marketing strategy for digital platforms across EMEA.
• Execute multi-channel campaigns tailored to platform audiences.
• Analyze and demonstrate ROI on marketing initiatives.

Kenntnisse

B2B marketing

B2C marketing

Digital engagement

Analytical skills

Interpersonal skills

Fluent in English

Fluent in German

Ausbildung

Postgraduate marketing qualifications

Tools

Sales and marketing automation

Social media platforms

Jobbeschreibung

Job Description

As one of the world's leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues and exposure across a global footprint, explore your potential at Invesco.

Benefits

• Company-provided healthcare
• A competitive annual leave allowance
• Flexible working options including hybrid working arrangements
• Generous pension provisions
• Income protection
• Health and wellness benefits
• Volunteering days
• Enhanced parental leave
• Life insurance

Your Team

Our agile EMEA Digital Platforms Marketing team operates across the region, driving engagement and visibility for Invesco's digital platform partnerships. We work cross-functionally with specialist marketing teams including Content, Digital Experience, Growth & Engagement and External Communications to deliver impactful campaigns, compelling content and strategic communications tailored to digital platforms and their end clients. As part of a collaborative regionally integrated team we focus on scalable marketing solutions that resonate across diverse markets. Join a passionate group of marketers based in Frankfurt, London and other key EMEA hubs dedicated to positioning Invesco as a leading partner for digital distribution.

Your Role

As Marketing Manager Digital Platforms EMEA you will implement the marketing strategy for digital platforms across the region, treating them both as clients and marketing channels. You will execute multi-channel campaigns tailored to platform audiences, balancing regional efficiencies with platform-specific needs. This role requires strong commercial acumen, digital-first thinking and the ability to collaborate across teams and geographies. You will report to the Senior Marketing Manager EMEA Platforms and partner with the Director EMEA Platforms to deliver measurable marketing outcomes.

What you will be doing

• Partner with the Director and Senior Marketing Manager EMEA Platforms and broader team to deliver the overall EMEA Platform marketing strategy and go-to-market plans using analysis and insight to develop measurable outcomes and demonstrate ROI.
• Focus on executing against existing platform partnerships while working with the Director EMEA Platforms to explore new partnerships.
• Initiate and deliver high-quality marketing programmes/campaigns for the platform audience with a strong emphasis on innovative digital engagement, leveraging the expertise of the wider Invesco marketing teams and agencies as appropriate and working with our platform partners and influencers.
• Work towards continuous improvement of materials and services provided, liaising with Brand, Content, Growth & Engagement and Digital to scale our content creation and distribution (with a focus on social channels) across multiple platforms in EMEA.
• Champion & demonstrate the use of data and insight to drive the platform channel strategy across the region and demonstrate ROI.
• Build relationships across the business that support the focus on digital platforms. Key relationships include sales, compliance, distribution strategy and ETF team.
• Develop and maintain a detailed understanding of the evolving platform landscape, including market structure and dynamics, regulatory and political factors and client needs/requirements.

What you will bring

• Significant proven expertise in B2B or B2C marketing in the financial services industry, with asset management experience as a plus.
• Expertise in planning, execution and measurement of marketing campaigns.
• Management experience in an organisation with emphasis on digital-first as an essential way to shape client experience across channels and build up the funnel.
• Understanding of asset management customers, products & competitors.
• Good understanding of different market landscapes and product prioritisation across markets and segments.
• Experience with sales and marketing automation as well as social media platforms in action.
• Insights, metrics and results-based marketing principles.
• Postgraduate marketing qualifications and/or industry accreditation welcomed.
• Fluent in English and German; other language knowledge is a plus.
• High energy and flexible person; this is a changing landscape and we need someone who will move with the times.
• Pragmatist who understands that strong progress is more valuable than waiting for perfection.
• Interpersonal skills that quickly enable strong relationships with key business partners.
• Analytical mind-set to understand and deliver those metrics that link marketing to commercial results and apply those learnings to improve future regional activities.

Workplace Model

Per Invesco's Workplace Policy, employees are expected to comply with the firm's most current workplace model, which as of October 1 2025 includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily and support each other's growth and development.

Contact

If this sounds like you, we would love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments, please send an e‑mail to [e-mail] and include your name, the job you are interested in and the type of adjustment you need (for example: breaks during your interview, remote interviews, additional time for assessments or other required adjustments).

Inclusive Environment

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates differences and encourages everyone to be themselves at work.

Commitment to ESG

Our commitment to the community and environmental, social and governance investing: We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.