Marketing Manager - 12 month contract

ENGINEERINGUK; Berlin; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

An established industry player in audio storytelling seeks a dynamic Marketing Manager to lead innovative customer acquisition campaigns. This role involves translating strategic goals into effective marketing initiatives, collaborating with diverse teams, and utilizing data to drive decisions. You'll manage campaigns from inception to execution, ensuring alignment with business objectives while optimizing performance through A/B testing and analytics. Join a creative and inclusive environment where your contributions will directly impact customer engagement and revenue growth. If you're passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Qualifikationen

• Bachelor's degree in relevant field required.
• Experience in acquisition and performance marketing essential.

Aufgaben

• Develop and launch customer-centric marketing campaigns.
• Manage campaigns end-to-end, ensuring target objectives are met.
• Analyze traffic patterns to optimize marketing strategies.

Kenntnisse

Data-driven marketing

Project management

Customer acquisition

Analytical skills

Strategic thinking

Attention to detail

Communication skills

Ausbildung

Bachelor Degree in marketing, economics, business, or engineering

Tools

CRO tools

CRM software

Email marketing tools

Web analytics tools

Excel

Jobbeschreibung

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Sector: Data Science, Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

DESCRIPTION

At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE
Are you a creative, highly-motivated, data-driven marketer with a passion for acquiring new customers and launching new products? Do you have an attention for detail, and the chops to develop, test and launch customer-centric marketing campaigns? Audible is seeking a Marketing Manager to construct a point of view based on data and work thoughtfully across multiple stakeholders to build, launch and measure marketing campaigns that will support key customer acquisition initiatives and product launches.

ABOUT YOU
You're able to work at the strategic level (generating bold and innovative ideas for growth based on customer behavior) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). You have a high degree of organization and focus on details, while simultaneously thinking creatively. You also possess great project management and influencing skills to work across multiple teams to achieve success.

This role will join a global performance team marketing Audible on Amazon surfaces, collaborating with the broader Audible and Amazon businesses.

This position is initially open through a 12-months contract.

As a Marketing Manager, you will...

1. Translate Audible growth strategy into highly effective marketing campaigns to improve customer acquisition and revenue.
2. Own campaigns from end to end: manage creative process, targeting and segmentation, planning, execution, reporting, and optimization.
3. Build and launch a variety of customer acquisition and product marketing campaigns for the organization.
4. Partner with technical teams to track and release new products directly to the customer.
5. Project manage all campaigns from beginning to end ensuring they meet the target objectives.
6. Work collaboratively across multiple stakeholders to launch campaigns on time.
7. A/B Test campaigns to trial new ideas for effectiveness.
8. Report campaign results to senior management and explaining variances.
9. Analyze traffic patterns and optimize for seasonality, relevance, and selection.

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers' daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

BASIC QUALIFICATIONS

1. Bachelor Degree in marketing, economics, business, engineering and/or relevant field of study.
2. Experience in acquisition, performance, and/or product marketing.
3. Experience working with marketing tools including CRO, CRM, email and web analytics.
4. Experience building, executing, and scaling cross-functional marketing programs.
5. Experience managing multiple priorities with a variety of internal and external stakeholders.
6. Experience in presenting strategic initiatives to diverse organizational levels.
7. Experience with Excel.

PREFERRED QUALIFICATIONS

1. Experience in strategic thinking to creative and detailed execution.
2. Demonstrated ability to work independently and autonomously.
3. Ability to parse, digest and draw conclusions from large datasets.
4. Superior oral and written communication skills with an innate attention to detail.
5. Relentlessly high standards and a high attention to detail.
6. Amazon and/or ecommerce marketing experience.
7. Experience in the entertainment or media businesses.
8. Experience working directly with technical teams to build and launch new marketing products.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

m/w/d
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.