Growth Marketing Manager (Performance & Analytics) (m / f / d) â Remote

Pflegia; Berlin; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A fast-growing company in the healthcare sector seeks a Performance Marketing Manager to lead campaigns across multiple platforms. The role involves managing substantial budgets, optimizing campaigns based on performance data, and collaborating with sales and design teams. With a hybrid work environment and a comprehensive benefits package, this position offers significant impact in connecting healthcare professionals with employers.

Leistungen

Learning budget

27 vacation days

Snacks and drinks

Pet-friendly workspace

Qualifikationen

• 3 years of experience in performance marketing across platforms like Google Ads, Meta, TikTok.
• Strong command of analytics tools and SQL.
• Proven experience managing large-scale budgets.

Aufgaben

• Plan and optimize lead generation campaigns across various platforms.
• Build and maintain dashboards to visualize campaign performance.
• Manage a performance marketing budget of up to 300K/month.

Kenntnisse

Performance marketing

Analytics

SQL

Budget management

A/B testing

Communication

Tools

Looker Studio

Power BI

Jobbeschreibung

• Plan launch and optimize lead generation campaigns across Google Ads (Search Display YouTube) Meta Ads (Facebook & Instagram) TikTok Ads and LinkedIn Ads
• Define and track platform-specific KPIs such as CPL ROAS and conversion rates to ensure maximum efficiency

Analytics & Reporting

• Build and maintain dashboards in Looker Studio or Power BI to visualize campaign and funnel performance
• Use SQL for deep-dive analysis to extract segment and evaluate campaign and user journey data
• Work with BI and data teams to improve tracking logic and refine attribution models

Strategy & Budget Ownership

• Manage a performance marketing budget of up to 300K / month with full responsibility for allocation and ROI
• Propose shifts in channel mix and test new acquisition strategies based on performance data and business needs
• Ensure alignment with company goals across both B2B and B2C initiatives

Growth & Testing

• Run A / B and multivariate tests on landing pages creatives messaging and audience targeting
• Identify and test new channels for growth including programmatic and native advertising where relevant
• Coordinate with design dev and copy teams to ensure aligned messaging and conversion-focused creatives
• Work closely with sales and recruiting teams to optimize lead quality and downstream conversion
• Manage external agencies and hold partners accountable for delivery and performance

Your profile

• 3 years of experience in performance marketing across platforms like Google Ads Meta TikTok and ideally LinkedIn
• Strong command of analytics tools and SQL with experience in building BI dashboards (Looker Studio or Power BI)
• Proven experience managing large-scale budgets and high-volume funnels
• Deep understanding of attribution tracking flows and conversion optimization
• Excellent communication in English German is a plus
• Structured analytical and proactive with a strong sense of ownership and drive to improve

Why us

• High-impact work with purpose shape how healthcare professionals and employers connect
• Performance ownership at scale with modern tools full budget control and decision-making power
• Hybrid flexibility remote-friendly setup with access to a central Berlin office
• Learning budget and 27 vacation days plus snacks drinks and a pet-friendly workspace
• A fast-growing mission-driven team with flat hierarchies and full transparency

Key Skills

Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

Employment Type : Full Time

Experience : years

Vacancy : 1