Growth Marketing Manager

Competitor Group, Inc.; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading marketing agency in Berlin is looking for a Digital Marketing Specialist to manage paid channels and campaigns. This role involves developing and analyzing comprehensive reporting while coordinating with cross-functional teams. Ideal candidates will have 3-5 years of B2C experience with substantial budgets and expertise in Google Analytics and Excel. Attractive compensation and career growth potential offered.

Qualifikationen

• Minimum of 3-5 years of experience in B2C campaigns with large budgets.
• Expert in Google Analytics and other advertising analytics tools.
• Strong in Excel for data analysis and reporting.

Aufgaben

• Develop, deploy, and analyze reporting for paid marketing campaigns.
• Coordinate with teams to align acquisition campaigns with public-facing strategies.
• Manage large budgets adhering to strict ROI requirements.
• A/B test various strategies to improve performance.
• Maintain relationships with account managers of marketing platforms.

Kenntnisse

Expert in Google Analytics

Strong with Excel

Strong communication skills

Tools

Tableau

Analytical tools

Jobbeschreibung

Job Description

• Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels.
• Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available.
• Manage high scale budgets with various platforms, adhering to strict ROI disciplines.
• A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS.
• Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current.

Qualifications

• Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight figure annual budgets.
• Must be an expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools.
• Must be strong with Excel, with the ability to aggregate and pivot data to derive data driven decisions.
• Must have strong communication and presentation skills (PPT or Keynote).