Event Marketing Specialist

LiuGong Europe; Hamm; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading machinery company in Hamm, Germany is looking for an Events & Marketing Coordinator to enhance its brand presence across Europe, the UK, and Turkey. This role involves planning and executing events like trade shows and exhibitions, supporting local marketing initiatives, and ensuring brand consistency. Ideal candidates should have proven experience in event management and strong communication skills in both German and English. Creativity and a hands-on approach are essential, along with a willingness to travel when necessary.

Qualifikationen

• Proven experience in event management and marketing coordination, ideally in B2B or industrial sector.
• Strong organizational and project management skills.
• Excellent communication skills in German and English (written and spoken).
• Ability to work cross‑functionally in an international environment.
• Creativity and a hands‑on mindset for content creation and social media.
• Willingness to travel within Germany and occasionally in Europe for major exhibitions.

Aufgaben

• Plan, organize, and execute LiuGong events such as trade shows and exhibitions.
• Support the European Marketing team with major exhibitions.
• Handle event operations: timelines, logistics, and reporting.
• Ensure visual brand consistency across all event materials.
• Coordinate and support local marketing initiatives in Germany.

Kenntnisse

Event management

Project management

Communication in German

Communication in English

Creativity

Content creation

Jobbeschreibung

Job Description

Position: Events & Marketing Coordinator Reports to: Senior Marketing Manager, Europe & German Team Leader Location: Hamm, Germany

Purpose

Strengthen LiuGong’s brand presence in Europe, the UK and Turkey through professional event coordination, proactive dealer support and execution of local marketing activities in Germany. Ensure LiuGong’s value proposition is consistently visible across exhibitions, dealer activities, localized materials, and social media.

Key Responsibilities

Events Coordination (approx. 70%)

• Plan, organize, and execute LiuGong events such as trade shows, exhibitions, product launches, roadshows, and customer days across Europe, the UK, and Turkey.
• Support the European Marketing team in preparing major exhibitions (e.g., Bauma, Intermat, Steinexpo, Hillhead, etc.) and coordinate with agencies, stand builders and other suppliers.
• Handle event operations: timelines, checklists, logistics, on‑site support and post‑event reporting.
• Ensure visual brand consistency across all event materials and dealer‑produced content.
• Support dealers with all assets required for their events, verify brand guideline adherence.

Assist in evaluating dealer events and control compensations according to approved budgets.

Germany Marketing Activities (appox. 30%)

• Coordinate and support local marketing initiatives in Germany.
• Support dealers in Germany with their marketing campaigns and co‑branded activities.
• Localize global marketing materials (brochures, presentations, webpages and other digital content) to meet German market needs.
• Assist in developing local content, managing German‑language social media channels, and aligning with the European marketing team on content calendars and campaigns.
• Coordinate with local PR agency, translations, and content production creators.

Requirements

• Proven experience in event management and marketing coordination, ideally in B2B or industrial sector.
• Strong organizational and project management skills.
• Excellent communication skills in German and English (written and spoken). Other European languages are considered an advantage.
• Ability to work cross‑functionally in an international environment.
• Creativity and a hands‑on mindset for content creation and social media.
• Willingness to travel within Germany and occasionally in Europe for major exhibitions.

Additional Information

Shared reporting: functional reporting to the Senior Marketing Manager, Europe and administrative reporting to the German Team Leader.

Role combines responsibilities of Event Coordinator and Local Marketing Coordinator.