CRM Lead

Growe Talents; Deutschland; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

An international online gaming firm is seeking a CRM Manager to develop and execute strategies for casino and sports betting brands. You will manage the customer lifecycle, lead promotional campaigns, and enhance player engagement through data-driven insights. Ideal candidates have at least 3 years of CRM experience in the industry and possess strong analytical skills. This role offers competitive benefits in a dynamic work environment.

Leistungen

Health & Wellness Focus

Global Medical Coverage

Benefits Programs for gym and health services

Performance-Driven Rewards

Dynamic Work Environment

Qualifikationen

• 3+ years of CRM experience in the casino and sports betting industry.
• Proven expertise in developing segmentation strategies and personalized communication.
• Hands-on experience with email, SMS, and push CRM channels.
• Strong understanding of player journey funnels and engagement tactics.
• Advanced analytical skills to draw actionable insights.

Aufgaben

• Develop and execute CRM strategies for casino and sports betting brands.
• Lead planning and analysis of promotional campaigns.
• Build and maintain customer segmentation strategies.
• Design and evaluate A/B tests to optimize CRM performance.
• Collaborate with teams to deliver promotional materials.

Kenntnisse

CRM strategy development

Customer lifecycle management

Data analysis

Segmentation strategies

A/B testing

Multichannel campaign execution

Creative thinking

Jobbeschreibung

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

Develop and refine automated player journeys and customer retention funnels;

Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:

3+ years of CRM experience in the casino and sports betting industry;

Proven expertise in developing segmentation strategies and personalized communication;

Hands‑on experience with email, SMS, push, and other CRM channels;

Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

Advanced analytical skills; ability to draw actionable insights from large data sets;

Familiarity with CRM platforms;

Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

Upper‑intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:

Attention to detail and organizational skills;

Ability to think creatively, strategically, identify and resolve problems;

Good communication and collaboration skills;

Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

Our clients offer competitive benefits to support your professional and personal growth, including:

Health & Wellness Focus;

Global Medical Coverage;

Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

Performance-Driven Rewards;

Dynamic Work Environment.

Apply, and let your growth journey begin.