Content Marketing Manager - Focus Products (f/m/x)

ZEISS Group; Jena; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading medical technology firm in Jena is seeking a Marketing Specialist to drive global content and communication strategies. In this role, you will design and execute innovative multichannel campaigns aimed at ophthalmologists globally. The ideal candidate will have several years of relevant marketing experience, particularly in regulated industries, and proficiency in KPI analytics tools. Strong project management and communication skills are essential for success in this collaborative environment.

Qualifikationen

• Several years of experience in marketing, ideally in international settings.
• Experience in a regulated industry like medical technology.
• Proficient in digital marketing strategies including SEO and social media.

Aufgaben

• Develop B2B communication concepts with internal stakeholders.
• Design and manage multichannel marketing campaigns focused on digital.
• Prepare internal reports based on KPI analysis to optimize performance.

Kenntnisse

Marketing strategy development

Project management

Communication

Digital marketing

Analytical skills

Ausbildung

University degree in Business Administration, Marketing, or Communications

Tools

Google Analytics

Power BI

Adobe Creative Cloud

Jobbeschreibung

Seeing beyond - future of medical technology

For more than 100 years, ZEISS medical technology has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve people's vision at every stage of their lives. In microsurgery, our solutions enable targeted interventions on diseased tissue so that small and sensitive organs continue to function optimally.

Medical technology from ZEISS supports medical professionals in improving the lives of patients worldwide. The fact that our actions have a direct impact on people's well-being is what drives us every day.

In this role you’ll drive our global content and communication strategy, creating innovative campaigns that set new standards in B2B marketing. You’ll design and execute multichannel campaigns to bring our products and solutions to life for ophthalmologists worldwide. Collaborating with internal departments as well as with agencies, you’ll craft compelling stories that inspire our audiences and elevate the ZEISS brand.

Your Role

• Develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• Design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists
• Brief and supervise external partners, negotiate competitive project bids and manage budget and timelines in close coordination with internal departments
• Define communication objectives and KPIs (Key Performance Indicators) to measure the success of campaigns and marketing activities
• Based on KPI analysis, you prepare and present internal reports and derive the necessary measures to optimize performance
• Create global communication materials such as websites, videos, presentations in collaboration with agencies and internal departments
• Work closely with internal stakeholders such as Strategic Marketing, Product Management, Professional Education, and the Brand Guideline Team
• Manage the approval process for global marketing materials

Your Profile

• University degree in Business Administration, Marketing, Communications, or a related field
• At least several years of relevant professional experience in marketing, ideally within an international environment
• Experience working in a highly regulated industry, such as medical technology
• Proficiency in using marketing KPI analytics tools such as Google Analytics, Power BI, or Mixpanel
• Proven experience in developing comprehensive communication strategies tailored to customer needs, preferably in a digital context (SEO, SEA, social media, website)
• Experience leveraging AI and GenAI tools to enhance content creation, streamline workflows, and boost marketing efficiency
• Results-driven working style with strong project management skills and experience managing complex projects
• Analytical structured mindset with strong problem-solving abilities - Excellent written and verbal communication skills
• Collaborative team player with the ability to communicate and work effectively across different cultures
• Proficient in MS Office applications, ideally experienced with Adobe Creative Cloude, Canva, or similar design tools
• Very good of English, both written and spoken; German language skills is an advantage

Your ZEISS Recruiting Team:

Jana Benn