Brand Manager

Growe; Deutschland; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A dynamic marketing company is seeking a skilled brand marketing professional to develop and execute brand strategies. The ideal candidate will manage social media activities, create impactful content, and collaborate on marketing initiatives. With 2–3+ years in the field and strong communication skills, this role offers an exciting opportunity to shape the company's brand narrative.

Qualifikationen

• 2–3+ years of experience in brand marketing or digital marketing.
• Strong written communication skills in English.
• Solid understanding of content-creation workflows.

Aufgaben

• Develop and execute brand strategy across channels.
• Manage social media presence and digital content.
• Monitor KPIs and present performance reports.

Kenntnisse

Brand marketing experience

Social media management

Content strategy

Written communication skills

Tools

Canva

Figma

Jobbeschreibung

Growe welcomes those who are excited to:

Develop and execute a consistent brand strategy, voice, and visual identity across all channels;

Build and package case studies, candidate stories, and internal milestones into strong brand assets;

Manage social media presence (LinkedIn, Instagram, and later potentially TikTok/YouTube);

Plan, create, and publish digital content, including posts, stories, carousels, and short videos;

Collaborate with external creators, designers, and editors to produce high-quality content;

Plan and manage paid digital campaigns and community engagement initiatives;

Shape the brand narrative through storytelling, highlighting team culture, values, and achievements;

Prepare branding and creative materials for hiring events, job fairs, and networking activities;

Manage event promotion campaigns and produce post-event content recaps;

Support PR and partnership efforts, including media outreach, interviews, podcasts, and industry collaborations;

Coordinate speaking opportunities and public appearances;

Monitor and analyze KPIs related to social media, content performance, brand awareness;

Present regular performance reports and strategic insights to the leadership team;

Continuously test, optimize, and improve marketing initiatives to maximize impact.

We need your professional experience:

2–3+ years of experience in brand marketing, digital marketing, or content strategy;

Proven experience managing LinkedIn and Instagram accounts for a company or personal brand;

Strong written communication skills in English (fluent/business level);

Solid understanding of digital content formats and content-creation workflows;

Basic proficiency in Canva, Figma, or similar tools (or ability to manage creative freelancers);

Project-ownership mindset — ability to take ideas from concept to execution;

Experience in recruitment, HR, or iGaming industries (nice to have);

Previous involvement in employer-branding campaigns or hiring marketing (nice to have);

PR or community-building experience (nice to have);

Skills in video content creation: shorts, reels, interviews, etc. (nice to have).

We appreciate if you have those personal features:

• Proactivity and creativity;

High level of communication skills.

We are seeking those who align with our core values:

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.