Brand and Category Manager

Vanatari; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A health and wellness company in Berlin seeks a strategic Brand & Category Manager to shape their brand strategy and product performance. The role emphasizes collaboration with various teams and offers real ownership in a lean environment, promoting both personal and professional growth. A competitive salary and performance-based bonus are included in a hybrid work model.

Leistungen

Competitive salary

Performance-based bonus

Hybrid work model

Support for personal supplement routine

Qualifikationen

• 3+ years of experience in brand management, brand building, or brand consulting.
• Background in health, supplements, functional food, or wellness is a strong plus.
• Fluent in English; German is a strong plus.

Aufgaben

• Act as a brand guardian across processes, projects, and teams.
• Ensure consistent brand storytelling across channels.
• Coordinate marketing planning including budget allocation.

Kenntnisse

Brand management experience

Analytical skills

Creativity

Data-driven approach

Self-initiative

Interest in health and wellness

Jobbeschreibung

About Vanatari

At Vanatari, we develop high-quality supplements rooted in scientific evidence and built on transparency and integrity. Our core brand, Vegavero, stands for the belief that true health starts with nature. With Wowtamins, our newest brand, we support parents in promoting healthy nutrition habits for their children.

We’ve built a strong presence on Amazon and are now launching our own D2C webshop to bring our brands and values even closer to customers. At the same time, we are integrating new brands into our portfolio and entering an exciting next stage of growth: more customer‑centricity, a clearer expression of our brand values, and a more strategic approach to how we build and scale our categories.

To support this journey, we’re looking for a strategic and proactive Brand & Category Manager who will shape how our brands grow, evolve, and show up across all touchpoints.

About the Role

The Brand & Category Manager plays a central role in building the Vanatari brands. You will work closely with the Brand Management Lead, the CEO, and cross‑functional teams across product development, eCommerce, design, and marketing. The role offers significant ownership, with the opportunity to independently lead key initiatives, categories, or brand areas depending on your strengths and experience.

You’ll be working in a lean, collaborative environment where strategy and execution go hand in hand. If you enjoy connecting consumer insights with brand vision, influencing product decisions, and driving brand excellence without unnecessary bureaucracy, this is the right place for you.

Key Responsibilities

• Act as a brand guardian across processes, projects, and teams
• Co‑shape the brand strategy for Vanatari brands, including positioning, tone of voice, values, and visual identity
• Ensure consistent brand storytelling across Amazon, D2C, packaging, campaigns, and social media
• Analyse competition, market trends, and consumer data to identify insights and opportunities for brand, communication, portfolio, and innovation development
• Build clear, actionable briefs that guide communication and portfolio developments
• Collaborate closely with product development, eCommerce, design, and marketing
• Contribute to portfolio, assortment, pricing, messaging, and launch strategies
• Coordinate marketing planning, including budget allocation, content calendars, and key activations
• Lead defined initiatives or sub‑categories & oversee complex projects end‑to‑end, from strategic groundwork to commercial implementation

Requirements

• 3+ years of experience in brand management, brand building, or brand consulting
• Background in health, supplements, functional food, wellness, or online/DTC is a strong plus, experience with social and influencer marketing beneficial
• Strong strategic and analytical thinker with creative instinct, brand sensitivity, and a data‑savvy approach
• High self‑initiative, structured working style, and strong briefing skills
• Genuine interest in health, nutrition, and wellness
• Fluent in English; German is a strong plus

What We Offer

• A strategic, high‑impact role where your work shapes both brand strategy and product performance
• Real ownership: influence how multiple brands evolve across channels, touchpoints, and categories
• Close collaboration with the CEO, Brand Lead, and product development teams – fast learning curve, real impact
• A lean, entrepreneurial environment with quick decisions and no unnecessary bureaucracy
• Hybrid work model: Mon, Tue & Thu in the Berlin office; Wed & Fri from home
• Competitive salary and performance‑based bonus
• A culture built on trust and collaboration, regular team moments, and support for your own supplement routine