Global Marketing Manager Protein & Initiatives

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances, and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees worldwide to explore ideas and ambitions with. Every day, your talent, innovative spirit, and determination will shape our future, making a positive difference for billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Join Our Team as a Global Marketing Manager for the Protein Growth Platform!

As a Global Marketing Manager (GMM), you will be the key partner for the Global Platform Director and stakeholders of our Protein Growth Platform. You will drive platform growth by enhancing and implementing the strategy, analyzing global landscape, market trends, and consumer and customer needs. You will own marketing plans, ensuring compelling value propositions for key icons, applications, and technologies, and bring them to life through effective marketing initiatives tailored to regional needs. Additionally, you will support high-profile accounts, enabling a superior omnichannel customer experience, and participate in Customer Foresight projects.

Reporting Structure: You will report to the Global Strategic Marketing Director.

Key Responsibilities:

1. Activate Growth Platform (50%)
2. Own the Global Marketing Plan: Lead the development of the global marketing plan in collaboration with regional teams, including promotions, cross-regional initiatives, thought leadership, and external events.
3. Provide Strategic Recommendations: Offer insights and challenge existing strategies to enhance effectiveness. Conduct market assessments, including consumer needs, competitive landscaping, whitespace analysis, and emerging trends.
4. Develop Value Propositions: Create compelling value propositions supported by consumer and customer validation.
5. Drive Commercialization of Innovations: Oversee commercialization of innovations from the S&T roadmap with Global Product Managers.
6. Create Engaging Content: Develop content for external campaigns in collaboration with Communication Directors, aligned with brand values and target audiences.
7. Build Community: Foster a community with regions and Business Units to promote knowledge sharing and collaboration.
8. Support Key Accounts: Provide tailored marketing materials and strategic input for high-profile accounts, aligning with client needs.
9. Assist Customer Projects: Support marketing efforts for selected projects, collaborating with account managers.
10. Lead Digital Marketing Initiatives (50%)
11. Oversee the Flavour Vision Program: Lead a trend program leveraging digital developments, supported by external agencies, with regional adaptations.
12. Drive Marketing & Communications Automation: Contribute to automation programs, setting direction for the Astra platform, and collaborating on expansion strategies.
13. Support Strategic Marketing Initiatives: Manage the sales enablement platform “Marketplace” and support brand management for non-technical assets, acting as a futurescaper in Customer Foresight.

Deliverables:

• A comprehensive global marketing plan for the growth platform.
• Successful execution of marketing plans and thought leadership activities.
• Winning value propositions.
• Regular strategic recommendations and market assessments.
• Successful commercialization of innovations.
• Engaging content for campaigns.
• Tailored marketing materials for high-profile accounts.
• Support for customer projects and events.
• An industry-leading trend program.
• Strong representation in Marketing & Communications Automation.
• Contributions to transversal marketing initiatives and digital tools.

Your Profile:

• Marketing degree with at least 5 years of experience in regional or global marketing, preferably in digital marketing or automation.
• Strategic and commercial thinking, creativity, and project management skills.
• Ability to represent the company to customers and top management.
• Expertise in food & beverage markets.
• Leadership in cross-functional teams.
• Experience in community management.
• Creative idea generation and internal selling skills.
• Comfort working with diverse groups and navigating a global matrix environment.
• Experience in technical innovation environments.

At Givaudan, contribute to delightful taste and scent experiences that touch lives. Work within an inspiring culture of collaboration and learning. Every essence of you enriches our world.

Givaudan is committed to equal opportunities and a safe, progressive working environment, certified as an equal pay employer.