Senior Ecommerce Data Analyst

We are seeking a highly skilled E-commerce Performance Analyst to join our team in Biel / Bienne, Switzerland. The successful candidate will be responsible for analyzing and reporting on e-commerce performance across all regions, identifying trends, insights, and growth opportunities, and collaborating with cross-functional teams to drive data-informed decisions.

Key Responsibilities :

• E-commerce Performance Analysis & Reporting :
• Own the end-to-end analysis and reporting of e-commerce performance across all regions.
• Design and maintain comprehensive dashboards and reports for global stakeholders, including senior leadership.
• Identify trends, insights, and growth opportunities through deep-dive analysis of traffic, conversion, sales, and customer behavior data.
• KPI Standardization & Governance :
• Aggregate and standardize e-commerce KPIs and performance metrics across markets.
• Ensure consistency in definitions, methodologies, and reporting practices aligned with global business objectives.
• Cross-Functional Collaboration :
• Work closely with global e-commerce, marketing, product, IT, and operations teams to align analytics insights with business strategies.
• Act as a key liaison between internal teams and external analytics or marketing agencies.
• Technical Implementation & GTM Management :
• Oversee the implementation and maintenance of tracking solutions (e.g., Google Tag Manager, GA4, Adobe Analytics).
• Coordinate with external agencies and internal developers to ensure accurate data collection and tagging.
• Strategic Insights & Optimization :
• Translate complex data into actionable insights to support decision-making and strategic planning.
• Recommend and track A / B tests, personalization strategies, and UX improvements based on performance data.

Requirements :

• 3-5+ years of experience in e-commerce analytics, digital performance reporting, or a similar role.
• Strong proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization platforms (e.g., Power BI), and Excel.
• Experience with GTM, data layers, and web tagging best practices.
• Familiarity with SQL, Python is a plus.
• Excellent communication skills with the ability to present complex data to non-technical stakeholders.
• Strong organizational and project management skills with attention to detail.