Events Manager – THE NORTH FACE

The North Face is currently looking for an outstanding Events Manager, to work closely on our event strategy and activations.

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places, and people to connect with. The North Face is a subsidiary of VF, the world’s largest apparel and footwear company.

Let's talk about the role

The Events Manager will be responsible for supporting and executing the overall strategic direction for our events programme across both our ON and OFF mountain workstreams.

You will develop and lead, alongside and reporting to the Sr Manager, Sports Marketing, the overall vision and execution plan for events in order to support and drive the overall brand objectives. From grassroots, in-market level activations to broader-reaching brand moments and product launches, the Manager, Events is responsible for the entire process, from planning and briefing to on-event execution and delivery.

You will be tasked with working in close collaboration with multiple functions from Brand Marketing to Communications, PR, Social, Sales, and Retail Marketing teams, depending on the event’s nature and its purpose.

How you will make the difference

You will contribute by working closely with your colleagues in the marketing team to produce best-in-class, industry-leading activations. Additionally, you will:

• Create and develop events strategy and execution plans with Sr Manager, Sports Marketing, and global marketing peers to fulfill EMEA market needs, ensure global consistency, and local relevancy.
• Manage and execute own and sponsored events, inline with our brand DNA, to inspire and engage consumers across EMEA.
• Lead and deliver local event toolboxes and support execution at retail and wholesale ensuring consistency and excellence.
• Collaborate with Marketing / Agencies / Athletes / Product / Retail / Sales, both centrally and across local markets, to deliver events that are fully integrated into the overall marketing mix and supportive of our brand / business goals.
• Strengthen the brand’s relationships inside the sports industry by identifying and building partnerships with other brands, teams, and key opinion leaders.
• Track event results and leverage insights to continuously improve sports marketing solutions.
• Manage strategic relationships with event agencies, organizers, and potential partners.
• Manage the Event budget to maximize ROI and achieve financial plans. Track and monitor the budget on a monthly basis to ensure compliance with company-approved numbers.

What you need to succeed

You already have a strong Event Marketing background, as well as a solid understanding of broader marketing knowledge and its application. Excellent organizational and communication skills are essential to align all departments and execute successfully. You will need:

• In-depth knowledge and understanding of the European Sports and Outdoors Industry.
• Excellent organizational and communication skills.
• The ability to perform under pressure.
• Ability to think strategically and act tactically.
• Strong interpersonal, presentation, and problem-solving skills.
• Comfortable in a self-starter environment.
• Self-taught skillset.
• Proficient in admin systems including Microsoft Office, PowerPoint/Keynote. Knowledge of graphic and production platforms/software is a plus.
• Strong interpersonal skills across internal and external partners.
• Ability to work in an open environment with cross-functional partners.
• Multiple spoken and written languages is a plus.

What's in it for you?

• Be part of iconic lifestyle brands.
• Join a multi-brand and multi-country organization to advance your career.
• International and challenging working culture.
• On-site gym offering health and well-being initiatives.
• 50% discount on all VF brands.
• Subsidized canteen and break-out areas with complimentary hot drinks.

About VF

VF Corporation is one of the world's largest apparel, footwear, and accessories companies, connecting people to lifestyles, activities, and experiences through brands like Vans, The North Face, Timberland, and Dickies. VF's purpose is to promote sustainable and active lifestyles for the betterment of people and our planet.

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we foster a culture of belonging based on respect, connection, openness, and authenticity. We celebrate diversity and encourage everyone to bring their authentic selves to work every day.

If you are excited about this opportunity, we would love to hear from you!