Social Media Specialist

Lean Solutions Group; Medellín; Remote; COP 63,936,000 - 99,456,000; Full time

Job summary

Global Technology Services in Medellín, Colombia, is seeking a Social Media Specialist to manage daily publishing, content creation, and community engagement across LATAM regions. The role requires crafting platform-tailored captions and coordinating with design teams to align with brand campaigns.

You will monitor engagement, optimize strategies with channel leads, and produce regular performance reports. The position offers remote work options within LATAM and opportunities for professional

Qualifications

• Bachelor's degree required.
• Minimum one year of experience.
• Proficiency with Microsoft Office and Google Suite.
• Strong knowledge of social media platforms and media management tools (Meta).

Responsibilities

• Manage the execution of the media strategy through daily publishing, content creation, and community engagement.
• Publish daily content across platforms per calendar and ensure posts reflect brand voice.
• Monitor engagement in real-time and adjust strategy to maximize reach.
• Collaborate with Channel Lead and designers to build, proof, and traffic ads.
• Provide feedback to refine creative direction and align messaging with goals.
• Collect campaign data and prepare weekly, monthly, and quarterly reports on KPIs.
• Develop captions, headlines, and copy that support content goals and tone.
• Proofread all written content for clarity, tone, and compliance; coordinate with design teams.

Skills

Content creation

Social media management

Analytics

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

Google Suite

Meta Ads Manager

Job description

Company Overview:

Global Technology Services is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multiplicity of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America, Philippines and the United States, contributing to cutting-edge developments in multiple industries.

Position Title: Social Media Specialist

Location: LATAM / Remote

What you will be doing:

• Manage the execution of the media strategy through daily publishing, content creation, and community engagement.

• Publish daily content across platforms. Execute the content calendar with accuracy and timeliness, ensuring posts reflect brand voice and campaign priorities.

• Monitor engagement in real-time, collaborating with channel owners to adjust strategy and maximize reach and relevance.

• Work closely with Channel Lead & designers to build, proof, and traffic ads.

• Provide actionable feedback to refine creative direction and ensure that content complements strategies for stronger audience engagement.

• Collect campaign performance data and complete weekly, monthly, quarterly, and annual reporting on channel KPIs, campaign types, and individual campaign performance metrics.

• Develop engaging and platform-appropriate captions, headlines, and copy that support content goals.

• Proofread all written content for clarity, tone, and compliance, while collaborating with design and creative teams to ensure messaging aligns with visual assets.

• Support channel leads and collaborate on paid initiatives and reporting on performance to drive insights and improvements.

Required Skills & Experience:

• Bachelor's degree is required (preferably in Marketing, Communications, Business, or a related field).

• Minimum one (1) year of experience in any work environment.

• Knowledge of Microsoft Office Programs (Excel, Word, Outlook, etc.).

• Proficiency in Google Suite (Docs, Sheets, Slides, etc.).

• Strong computer skills, with general knowledge of social media platforms and media management tools. (Preferably Meta)

Soft Skills:

• Excellent ability to speak effectively and write concisely.

• Strong capability in expressing ideas and reporting information.

• Aptitude for developing rapport and providing support for others.

• Strong problem-identifying and solving skills.

• Ability to gather, analyze information, and implement decisions.

• Commitment to complying with policies and standard work procedures.

Why you will love Global Technology Services:

• Join a powerful tech workforc e and help us change the world through technology

• Professional development opportunities with international customers

• Collaborative work environment

• Career path and mentorship programs that will lead to new levels.

Join GTS and contribute to shaping the technology landscape within a dynamic and growing organization. Your skills will be honed, and your contributions will play a vital role in our continued success. Lean Tech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.