Social Media Analytics & Insights Manager

Medium; A distancia; COP 40.000.000 - 80.000.000; A tiempo parcial

Descripción de la vacante

A digital media company in Colombia is searching for a Social Media Analytics & Insights Manager to drive performance analysis across social media platforms. This role emphasizes transforming data into actionable insights to shape content strategies and optimize campaigns. Requirements include deep experience with social media metrics, proficiency in Google Analytics (GA4), and strong analytical skills. The position offers competitive pay of $11 - $12 per hour, fostering a culture of data-driven decision-making.

Formación

• 3–6+ years experience in social media analytics or digital analytics.
• Strong hands-on experience with Google Analytics (GA4).
• Ability to synthesize data into insights and recommendations.

Responsabilidades

• Track and analyze performance across social platforms.
• Use Google Analytics (GA4) to analyze traffic from social channels.
• Build and maintain standardized dashboards and reports.

Conocimientos

Social media analytics

Google Analytics (GA4)

Data synthesis

Excel

Herramientas

Hootsuite

Sprout

Descripción del empleo

We are seeking a Social Media Analytics & Insights Manager to own performance measurement, analysis, and reporting across social media channels, with a strong focus on connecting social activity to website performance using Google Analytics (GA4).

This role is responsible for transforming data into clear insights and recommendations that inform content strategy, campaign optimization, and business decisions. The ideal candidate is highly analytical, comfortable working across platforms, and able to translate metrics into meaningful outcomes.

Working hours: 9:00 AM – 5:00 PM EST

Key Responsibilities:

• Social Media Analytics
• Track and analyze performance across social platforms (e.g., LinkedIn, Meta, X, TikTok, YouTube).
• Monitor key metrics, including:
• Reach and impressions
• Engagement rates
• Follower growth
• Video performance
• Identify trends, patterns, and opportunities for optimization.
• Web Analytics (Google Analytics)
• Use Google Analytics (GA4) to analyze:
• Traffic from social channels
• User behavior on site
• Conversion paths and events
• Connect social media activity to:
• Website engagement
• Lead generation
• Conversion outcomes
• Validate and troubleshoot tracking and attribution issues.
• Reporting & Dashboards
• Build and maintain standardized dashboards and reports for leadership and teams.
• Deliver weekly and monthly performance reports with:
• Insights
• Key trends
• Actionable recommendations
• Ensure consistency in metrics and definitions across brands or channels.
• Insights & Recommendations
• Translate data into clear, practical insights to inform:
• Content strategy
• Campaign optimization
• Channel investment decisions
• Partner with social, content, and paid media teams to improve performance.
• Measurement Frameworks
• Define KPIs and benchmarks aligned with business goals.
• Support A/B testing and performance measurement.
• Maintain documentation for tracking, metrics, and reporting standards.
• Tools & Data Management
• Work with native platform analytics, social management tools, and GA4.
• Ensure data accuracy, cleanliness, and reliability.
• Stay current on analytics best practices and platform changes.

Required Qualifications:

• 3–6+ years experience in social media analytics or digital analytics
• Strong hands‑on experience with Google Analytics (GA4)
• Experience analyzing data from multiple social platforms
• Ability to synthesize data into insights and recommendations
• Strong Excel / Google Sheets skills

Preferred Qualifications:

• Experience with social media management or analytics tools (e.g., Hootsuite, Sprout)
• Familiarity with attribution models and conversion tracking
• Experience supporting B2B and/or B2C marketing teams
• Experience working across multiple brands or business units

What Success Looks Like (First 90 Days):

• Clear, standardized reporting across social and web
• Reliable connection between social activity and website outcomes
• Actionable insights that influence content and campaign decisions
• Improved clarity and confidence in performance measurement

Ideal Traits:

• Highly analytical and detail-oriented
• Strong communicator who can explain data clearly
• Curious, proactive, and insight-driven
• Comfortable working with multiple stakeholders

$11 - $12 an hour