Senior Strategist, Programmatic

Powerdigitalmarketing; Colombia; Presencial; COP 60.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

Power Digital is a growth-focused agency leveraging AI-powered tools to drive measurable outcomes for brands in Colombia. The Senior Strategist will own the execution and optimization of high-impact programmatic campaigns across mobile, display, video, and connected TV, partnering with cross-functional teams to align with client business goals.

Responsibilities include leading complex campaigns, delivering strategic insights, integrating data and APIs, and maintaining client relationships at

Formación

• 4+ years managing cross-channel performance campaigns.
• Experience with programmatic media across mobile, display, video, CTV, DOOH, and audio.
• Excellent communication and collaboration across teams and clients.

Responsabilidades

• Lead strategic collaboration with cross-functional teams to develop and execute programmatic strategies.
• Provide senior-level insights to shape programmatic direction.
• Design programmatic campaigns across channels including mobile, display, video, CTV, DOOH and audio.
• Onboard new programmatic accounts and campaigns within DSPs.
• Identify strategic audience segments and data partnerships to optimize campaigns.
• Negotiate with media vendors and curate relevant media inventory.
• Serve as primary contact for programmatic communications with clients.
• Collaborate with marketing and analytics to integrate advanced reporting APIs.
• Implement data integration strategies to boost campaign efficiency.
• Analyze campaign performance with KPIs using advanced reporting tools.

Conocimientos

Cross-channel marketing

Strategic thinking

Client relations

Data-driven decisions

Executive communication

Herramientas

Ad servers

Ad verification

Ad trafficking

Reporting APIs

Descripción del empleo

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You service the most complex, enterprise-level accounts, and are highly regarded for your mastery over programmatic. You are exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of your programmatic knowledge, you possess an understanding of cross-channel strategy and how your service impacts the broader media mix. You are oriented towards the client’s business success, tying your efforts to the greater business goals, and are able to communicate effectively with Executives. You are responsible for owning reporting, optimizations, client communication, and execution of programmatic deliverables and workflow, sometimes with the support of a Specialist. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities:

• Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
• Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
• Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
• Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
• Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
• Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
• Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
• Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
• Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
• Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness
• Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools
• Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis
• In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
• Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
• Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers

Key Performance Indicators (KPIs)

• Below 10% Client Churn Rate
• Range of the number of accounts (7-8 enterprise focus)
• Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%
• 100% completion on client deliverables

Most Important Things (MITs)

• Client retention, sentiment and growth
• Understanding the client’s business model and desired outcomes in order to align with the strategy of the account
• Paid advertising production and completion of tasks on time based on deadlines set by team/client

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.