Senior SaaS Marketing Manager

ClickGuard; Colombia; A distancia; COP 297.453.058 - 446.179.587; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hours

Remote working option

Necessary equipment/software provided

Descripción de la vacante

A leading tech company is seeking a Senior SaaS Marketing Manager to join their remote team. This role involves owning the product marketing strategy, leading cross-functional teams, and driving marketing initiatives to optimize user engagement and retention. Ideal candidates will have over 7 years of B2B/B2C marketing experience, proficiency in analytics and SaaS growth strategies, and excellent English communication skills. Flexible working hours and remote opportunities are offered.

Formación

• Minimum of 7+ years of experience in B2B/B2C marketing.
• Strong understanding of PLG and SaaS growth dynamics.
• Excellent written and verbal C1+ English communication skills.

Responsabilidades

• Own and define the end-to-end product marketing strategy.
• Lead go-to-market strategies for product launches.
• Oversee the planning and execution of multi-channel marketing campaigns.

Conocimientos

B2B/B2C marketing experience

Marketing analytics

Leadership

Cross-functional collaboration

Content marketing

Digital marketing

C1+ English communication

Understanding SaaS growth dynamics

Educación

Bachelor’s degree in Marketing, Communications, Business or a related field

Herramientas

ClickUp

HubSpot

Descripción del empleo

Join to apply for the Senior SaaS Marketing Manager role at ClickGuard

ClickGUARD is the industry-leading solution for optimizing PPC advertising against illegitimate clicks. Our automated solution detects, blocks, and reports fraudulent activity in real time, ensuring your advertising budget is used effectively.

We offer customizable click‑fraud protection and a user‑friendly interface to control the level of protection for your advertising campaigns. With hundreds of millions saved for thousands of clients since 2016, ClickGUARD helps marketers drive high‑quality traffic to outperform the competition.

About the job

We are seeking a Senior SaaS Marketing Manager to join our growing remote team. In this role, you will be responsible for owning and leading ClickGuard’s product marketing strategy end‑to‑end, shaping how our SaaS platform is positioned, launched, adopted, and scaled.

You will define the strategic marketing plan, align teams around it, and ensure execution across all product‑related marketing initiatives. Working cross‑functionally with Product, Marketing, Sales, Customer Success, and Partnerships, you will translate product innovation into clear customer value and measurable business outcomes.

This role plays a critical leadership function at ClickGuard by connecting strategy, execution, and performance across the entire marketing ecosystem.

Responsibilities: Marketing Strategy, Planning & Leadership

• Own and define the end‑to‑end product marketing strategy, translating company and product goals into clear quarterly and annual plans.
• Unite product marketing, lifecycle marketing, campaigns, affiliates, and partnerships under a single cohesive marketing roadmap.
• Lead, mentor, and coordinate the marketing team and external collaborators executing the strategy.
• Act as the primary owner of product‑related marketing priorities, alignment, and outcomes.

Go‑To‑Market, Growth & Lifecycle

• Lead go‑to‑market strategies for product launches, feature releases, and roadmap initiatives.
• Drive product adoption, activation, engagement, expansion, and retention through strong positioning and messaging.
• Own customer lifecycle communication across onboarding, activation, expansion, retention, and re‑engagement.
• Partner closely with Sales, Growth, and Customer Success to ensure alignment across acquisition and retention motions.
• Analyze market trends, competitive landscape, customer behavior, and feedback to inform positioning and messaging.
• Collaborate closely with Product to translate insights into compelling customer‑facing narratives.
• Support roadmap communication and maintain feedback loops between customers and internal teams.
• Ensure insights directly inform strategy, prioritization, and execution.

Campaigns, Affiliates & Partnerships

• Oversee the planning and execution of multi‑channel marketing campaigns (paid, organic, email, SEO/SEM, webinars).
• Own and grow affiliate marketing initiatives aligned with product positioning and revenue goals.
• Support and develop strategic partnerships that expand distribution, visibility, and product adoption.
• Manage budgets effectively and ensure cost efficiency across all initiatives.

Performance, Analytics & Brand Enablement

• Own marketing reporting, analytics, and performance tracking across all product‑related initiatives.
• Define KPIs, dashboards, and reporting frameworks to measure impact and ROI.
• Use data to continuously optimize strategy and guide decision‑making.
• Own product positioning, messaging frameworks, and ensure consistency across all marketing communications and enablement assets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Minimum of 7+ years of experience in B2B/B2C marketing (depending on your target audience).
• Strong understanding of PLG and SaaS growth dynamics (including activation, retention, expansion, churn reduction, etc).
• Strong understanding of marketing analytics and ROI measurement.
• Excellent written and verbal C1+ English communication skills.
• Comfortable operating in structured, system‑driven environments (experience with ClickUp and HubSpot is a strong plus).
• Experience with content marketing, social media marketing, and digital marketing.
• Ability to work independently and manage multiple projects simultaneously.
• Strong leadership and cross‑functional collaboration skills.
• Passion for ClickGuard's mission and target audience.

Benefits

• Work that fits your personality and lifestyle.
• Your hours are flexible, and so is your vacation.
• Any equipment/software/tech that you need to do your job.
• You can work from anywhere in the world — we work remotely!

Ideal Candidate

The ideal candidate has proven growth marketing experience and a genuine passion for marketing and its impact on users and the market.

How to apply

If all of the above have piqued your interest and you believe you would be a good fit for the role, we invite you to submit a formal application by following the steps to ‘APPLY’ on this site.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.

Please note that we are not accepting assistance from recruitment agencies at this time.

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