Senior Recruitment Marketing Manager Bogota (BPO)(C1/C2)

Patricia Baez Company; Bogotá; Presencial; COP 222.353.000 - 296.472.000; Jornada completa

Descripción de la vacante

A leading BPO company in Bogotá is seeking a Senior Recruitment Marketing Manager to lead employer branding and digital recruiting campaigns. The ideal candidate will have over 5 years of experience in recruitment marketing and must be fully bilingual. Responsibilities include developing creative strategies to attract talent and managing recruitment marketing channels. This role offers an exciting opportunity to make a significant impact in the Colombian market, driving high-impact recruitment strategies.

Formación

• 5+ years in Recruitment Marketing, Employer Branding, Talent Attraction, or Digital Marketing.
• Proven success managing large-scale recruitment campaigns (ideally BPO).
• Strong copywriting, digital strategy, and storytelling skills.
• Deep understanding of social platforms, paid ads, content funnels, and marketing automation.
• Data-driven decision-making and KPI management experience.
• Full bilingual fluency (English/Spanish).

Responsabilidades

• Lead a comprehensive recruitment marketing strategy for bilingual and high-volume BPO roles.
• Develop creative, non-traditional campaigns for talent attraction.
• Manage recruitment marketing channels including social media and job fairs.
• Align with Recruitment to ensure hiring priorities.
• Own KPIs: applicant quality, funnel conversion, cost per hire.
• Create dashboards and performance reports.
• Enhance employer brand visibility.
• Identify new recruitment tools and trends.
• Mentor junior marketing or sourcing resources.

Conocimientos

Recruitment Marketing

Employer Branding

Talent Attraction

Digital Marketing

Copywriting

Data-driven decision-making

Bilingual (English/Spanish)

Herramientas

ATS

CRM

Analytics tools

Descripción del empleo

Senior Recruitment Marketing Manager (BPO)(C1/C2) Bogotá, Colombia

Location: Bogotá, Colombia
Employment Type: Full-Time
Industry: BPO / Contact Center
Market: United States (USA)

Role Summary

We are seeking a bold and strategic Senior Recruitment Marketing Manager to lead employer branding, talent attraction, and digital recruiting campaigns for the Colombian BPO market. This role blends creativity, analytics, and leadership, driving high-impact strategies to attract bilingual talent at scale. You will partner closely with Recruitment and Marketing, owning the full funnel of recruitment marketing operations and brand positioning for Colombia.

Key Responsibilities

• Lead a comprehensive recruitment marketing strategy for bilingual and high-volume BPO roles.
• Develop creative, non-traditional campaigns for talent attraction (Gen Z, Millennials, CX specialists).
• Manage recruitment marketing channels: social media, paid media, referral programs, activations, job fairs, influencers, content, landing pages, and employer branding assets.
• Align with Recruitment to ensure hiring priorities, volume forecasts, and candidate profiles.
• Own KPIs: applicant quality, funnel conversion, cost per hire, CPL, source effectiveness.
• Create dashboards and performance reports (weekly, monthly, quarterly).
• Enhance employer brand visibility across all platforms, ensuring message consistency.
• Identify new recruitment tools and trends relevant to the Colombia BPO ecosystem.
• Mentor junior marketing or sourcing resources as the team grows.

Qualifications

• 5+ years in Recruitment Marketing, Employer Branding, Talent Attraction, or Digital Marketing.
• Proven success managing large-scale recruitment campaigns (ideally BPO).
• Strong copywriting, digital strategy, and storytelling skills.
• Deep understanding of social platforms, paid ads, content funnels, and marketing automation.
• Data-driven decision-making and KPI management experience.
• Familiarity with ATS, CRM, and analytics tools.
• Full bilingual fluency (English/Spanish).
• Experience in LATAM recruitment marketing preferred.

How to Apply

Please submit your updated résumé and include your LinkedIn profile link along with a short paragraph explaining why you are the ideal candidate for this position.