Senior Paid Social Strategist - Remote LATAM

Lago; Sur; A distancia; COP 73.915.000 - 184.787.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

Lago seeks a Senior Paid Social Manager to own paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest from a LATAM-wide remote setup. You will drive testing, audience architecture, and budget decisions with direct exposure to the founder.

You’ll manage large e-commerce accounts, optimize ROAS, and present insights to stakeholders. Strong English and hands-on media buying are required.

Formación

• 4+ years managing paid social, including accounts spending $250K+ monthly in ecommerce.
• Expert-level Meta Ads Manager skills, including Advantage+ campaigns and catalog ads.
• Hands-on management on two of TikTok, AppLovin, Pinterest.
• Conversations API, event match quality, deduplication knowledge.
• Understanding attribution windows and ROAS dynamics.
• Experience planning or interpreting lift tests or geo holds.
• Strong spreadsheet skills for raw breakdowns and analysis.
• Comfort presenting findings to founders and owners.
• Strong English speaking skills.

Responsabilidades

• Audit new accounts and present findings on structure, attribution, audiences, placements, and demographics.
• Build and run account structures to consolidate signal across ad sets.
• Design creative and audience tests with defined minimum spend per test.
• Set up audience infrastructure including customer lists and exclusions.
• Build and maintain catalog and dynamic product ads across collections.
• Standardize attribution settings and explain window effects on reported results.
• Plan and read conversion lift studies and translate results into budget moves.
• Write creative briefs from performance data and give feedback.
• Expand budgets to TikTok, AppLovin, and Pinterest where data supports it.
• Report on Shopify revenue, MER, new customer acquisition and overall contribution.

Conocimientos

Paid social management

Meta Ads Manager

TikTok Ads

AppLovin

Pinterest Ads

Conversions API

Attribution windows

Spreadsheet analysis

Executive presentation

English speaking

Herramientas

Meta Ads Manager

TikTok Ads

AppLovin

Pinterest Ads

Conversions API

Excel

Descripción del empleo

Lago seeks a Senior Paid Social Manager to own paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest from a LATAM-wide remote setup. You will drive testing, audience architecture, and budget decisions with direct exposure to the founder.

You’ll manage large e-commerce accounts, optimize ROAS, and present insights to stakeholders. Strong English and hands-on media buying are required.