Search Optimization Manager

Medium; A distancia; COP 40.000.000 - 80.000.000; A tiempo parcial

Descripción de la vacante

A progressive digital company is seeking an experienced SEO & AEO Manager to enhance organic search performance across multiple WordPress websites serving B2B and B2C audiences. The successful candidate will develop and execute SEO strategies, manage technical SEO implementations, and optimize content for AI-driven search. This role demands strong experience with both technical and on-page SEO, alongside an understanding of AEO practices. The company offers a competitive hourly rate with working hours set at 9:00 AM - 5:00 PM EST.

Formación

• 4-7+ years experience in SEO, including multi-site WordPress environments.
• Strong hands-on experience with Technical SEO and On-page optimization.
• Experience supporting both B2B and B2C websites.

Responsabilidades

• Develop and execute SEO strategies aligned to business goals.
• Manage SEO configurations across multiple WordPress environments.
• Conduct regular technical audits to identify and resolve issues.
• Work with content and editorial teams to optimize existing content.
• Monitor and report on organic traffic and rankings.

Conocimientos

Technical SEO

On-page optimization

Keyword and intent research

Experience with B2B and B2C websites

Herramientas

Google Search Console

Google Analytics (GA4)

SEO platforms (e.g., Ahrefs, SEMrush)

WordPress plugins (e.g., Yoast, Rank Math)

Descripción del empleo

We are seeking an experienced SEO & AEO Manager to own organic search performance and AI-driven discovery across multiple WordPress websites serving both B2B and B2C audiences. This role is responsible for traditional SEO execution (technical, on-page, content, and performance) as well as AEO (Answer Engine Optimization) to ensure content performs well in AI-powered search, featured snippets, and conversational search experiences.

Working hours: 9:00 AM – 5:00 PM EST

Salary: $13 - $14 an hour

Key Responsibilities

• SEO Strategy & Execution (B2B + B2C)
• Develop and execute SEO strategies aligned to business goals across multiple WordPress sites.
• Manage:
• On-page SEO
• Technical SEO
• Content optimization
• Internal linking strategies
• Optimize for both B2B intent-driven journeys and B2C discovery-driven behavior.
• AEO (Answer Engine Optimization)
• Optimize content for AI-powered and conversational search, including:
• Featured snippets
• People Also Ask (PAA)
• Voice search
• AI-generated answers
• Structure content for clarity, authority, and answerability.
• Implement schema and structured data to support AEO performance.
• WordPress SEO Management
• Manage SEO configurations across WordPress environments, including:
• SEO plugins (e.g., Yoast, Rank Math)
• Site architecture and taxonomy
• URL structures and redirects
• Ensure consistency in SEO standards across all WordPress sites.
• Technical SEO
• Conduct regular technical audits to identify and resolve:
• Site speed and Core Web Vitals issues
• Indexing and crawlability problems
• Broken links, redirects, and errors
• Partner with developers to implement fixes efficiently.
• Content Optimization & Collaboration
• Work with content, editorial, and marketing teams to:
• Optimize existing content
• Guide new content creation for SEO and AEO
• Develop keyword and topic frameworks aligned with search intent.
• Ensure content balances search performance with user experience.
• Performance Tracking & Reporting
• Monitor and report on:
• Organic traffic and rankings
• Engagement and conversion performance
• Featured snippet and AEO visibility
• Use tools such as:
• Google Search Console
• Google Analytics (GA4)
• SEO platforms (e.g., Ahrefs, SEMrush)
• Deliver clear monthly reports with insights and recommendations.
• Governance & Scaling
• Establish SEO and AEO best practices, documentation, and standards across sites.
• Support multiple stakeholders and brands with consistent execution.
• Stay current on algorithm updates, AI search trends, and WordPress best practices.

Required Qualifications

• 4–7+ years experience in SEO, including multi-site WordPress environments
• Strong hands-on experience with:
• Technical SEO
• On-page optimization
• Keyword and intent research
• Working knowledge of AEO and AI-driven search behavior
• Experience supporting both B2B and B2C websites

Preferred Qualifications

• Experience managing SEO across multiple brands or companies
• Familiarity with schema markup and structured data
• Experience with content-heavy or editorial WordPress sites
• Ability to collaborate with developers and content teams

What Success Looks Like (First 90 Days)

• Clear SEO and AEO standards documented across all sites
• Technical SEO issues identified and prioritized
• Improved search visibility and content performance
• Consistent reporting and insights delivered to stakeholders
• Early gains in featured snippets and AI-driven visibility

Ideal Traits

• Strategic yet hands-on
• Detail-oriented and technically strong
• Comfortable managing complexity across multiple sites
• Curious about AI-driven search evolution