Regional Strategy Director

Publicis Groupe; Bogotá ciudad; Híbrido; COP 200.000.000 - 320.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Life insurance

Birthday leave

Internal mobility

Descripción de la vacante

Starcom busca un Director Regional de Estrategia para dirigir iniciativas de planificación estratégica a través de múltiples mercados. El rol liderará planes de comunicación, medios y contenido impulsados por insights de audiencias, tendencias de mercado y experiencia digital.

El candidato ideal supervisará relaciones con clientes regionales, alineará estrategias entre mercados y trabajará para impulsar el crecimiento del negocio mediante planificación de medios basada en datos, innovación y

Formación

• Amplia experiencia en agencias de publicidad, medios o marketing a nivel regional o multi-mercado.
• Fuerte dominio de inteligencia de audiencias, insights de consumidor, investigación de mercado y planificación de medios estratégica.
• Conocimiento profundo de ecosistemas de medios digitales y tendencias de consumo entre mercados.
• Experiencia desarrollando marcos de comunicación regionales, planes de conexión y customer decision journeys.
• Dominio de plataformas digitales, metodologías de medición y tecnologías de publicidad.
• Capacidad de traducir datos regionales complejos en recomendaciones de negocio.
• Habilidades para gestionar stakeholders y presentar a clientes regionales y globales.
• Experiencia liderando equipos multiculturales y distribuidos geográficamente.
• Habilidades de storytelling, consultoría estratégica y presentaciones.
• Inglés fluido; otros idiomas son un plus.

Responsabilidades

• Extracción de insights de consumidores, audiencias y mercado para crear estrategias regionales de comunicación, medios y contenidos.
• Diseño y supervisión de estrategias integradas de medios entre países y mercados.
• Gestión de cuentas regionales y apoyo a la coherencia entre mercados.
• Desarrollo de planes de conexión y Customer Journey basados en comportamientos de consumo.
• Transformar hallazgos de investigación en insights accionables para clientes.
• Liderar talleres estratégicos para identificar oportunidades de crecimiento y optimizar la efectividad de la media.
• Colaborar con equipos locales para adaptar estrategias regionales manteniendo consistencia.
• Identificar tendencias emergentes y oportunidades de innovación en la región.
• Elaborar narrativas y recomendaciones para clientes regionales y stakeholders senior.
• Liderar equipos multiculturales y garantizar KPIs regionales.

Conocimientos

Audience intelligence

Consumer insights

Market research

Strategic media planning

Digital media

Storytelling

Presentation skills

Herramientas

Google Analytics 4

Campaign Manager 360

DV360

SimilarWeb

YouGov

GWI

Nielsen

Kantar

Descripción del empleo

Descripción de la empresa

At Starcom, we are guided by our founding principle: understanding people is at the heart of everything we do. We are the Human Experience Company, a world-renowned media agency that is part of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group.

Descripción del puesto

We are seeking a Regional Strategy Director with 8+ years of experience in advertising, media, or marketing agencies. This role will be responsible for leading strategic planning initiatives across multiple markets, developing communication and media strategies driven by audience intelligence, consumer insights, market trends, and digital media expertise. The ideal candidate will manage regional client relationships, align cross-market strategies, and help clients achieve business growth through data-driven media planning and innovation.

Responsabilidades

• Lead the extraction of consumer, audience, and market insights to develop regional communication, media, digital, content, shopper marketing, and social media strategies.
• Develop and oversee integrated media strategies across multiple countries and markets, ensuring alignment with regional and local business objectives.
• Manage regional client accounts, acting as a strategic partner for senior stakeholders and ensuring consistency across markets.
• Design and develop connection plans, customer decision journeys, and strategic frameworks based on consumer behaviors and media consumption patterns.
• Transform research findings, market intelligence, audience analysis, and campaign performance data into actionable insights.
• Lead strategic workshops with regional and local teams to identify growth opportunities, define communication approaches, and strengthen media effectiveness.
• Partner with local market teams to adapt regional strategies while maintaining strategic consistency and best practices.
• Identify emerging consumer trends, media opportunities, and innovation initiatives across the region.
• Build compelling storytelling narratives and strategic recommendations for regional clients and senior stakeholders.
• Lead cross-functional and multicultural teams, fostering collaboration and strategic excellence across markets.
• Monitor regional performance metrics and KPIs to ensure strategic objectives are achieved across all markets.
• Ensure compliance with company policies, governance, and operational procedures at local and regional levels.

Cualificaciones

• Proven experience managing regional or multi-market accounts within media, advertising, or marketing agencies.
• Strong expertise in audience intelligence, consumer insights, market research, and strategic media planning.
• Deep understanding of digital media ecosystems, media consumption habits, and evolving consumer trends across multiple markets.
• Experience developing regional communication frameworks, connection plans, and customer decision journeys.
• Advanced knowledge of digital media platforms, media measurement methodologies, and advertising technologies.
• Experience with analytics and research tools such as Google Analytics 4, Campaign Manager 360, DV360, SimilarWeb, YouGov, GWI, Nielsen, Kantar, or equivalent.
• Ability to translate complex regional data and market dynamics into actionable business recommendations.
• Strong stakeholder management skills, with experience presenting to regional and global clients.
• Demonstrated success leading multicultural, geographically distributed teams.
• Exceptional storytelling, strategic consulting, and presentation skills.
• Fluent English required; additional languages are a plus.

Información adicional

What Do We Offer?

• We have an AI-powered interaction and connection platform called Marcel, which includes e-learning tools such as Udemy and LinkedIn Learning, offering more than 30,000 courses across different topics where you can develop your skills based on your interests. In addition, Marcel connects you with over 100,000 creative minds across Publicis Groupe worldwide.
• We offer benefits such as hybrid work, an employee fund, life insurance, a day off for your birthday, as well as the opportunity to apply for internal vacancies globally within the company. You will also have the possibility to work up to six weeks per year from another country where Publicis Groupe operates, through the global Work Your World initiative.

• We foster a diverse, equitable, and inclusive workplace where every individual is valued for their talent and potential, in a respectful environment free from discrimination. All of our job opportunities are open to persons with disabilities.

  #VivaLaDifference

VIVA LA DIFFERENCE:Publicis Groupe #ThePowerOfOne connects creativity and technology while celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and our community. Diversity and inclusion are key to our success!