Performance Marketing Manager — Lead Generation

Sunny Bliss Plumbing & Air; Colombia; Presencial; COP 51.991.000 - 69.321.000; Jornada completa

Descripción de la vacante

Sunny Bliss Plumbing & Air in Miami is seeking a fully remote marketing lead to own the paid channels for three brands. You will build and optimize campaigns in English and Spanish, manage budgets, and deliver measurable results from day one.

You will work directly with the Operations Manager, own landing pages, conversion tracking, and vendor relationships, and report weekly on cost per lead and cost per booked job.

Formación

• Fluent English and Spanish writing and speaking.
• Proven ability to build and launch campaigns with measurable impact.
• Experience marketing multi-brand, multi-channel campaigns in home services.
• Strong analytical mindset with unit economics.
• Comfortable working independently with remote coordination.

Responsabilidades

• Own paid social campaigns in English and Spanish for three brands.
• Oversee paid search accounts and hold agencies accountable.
• Create copy and visual assets for ads; source or produce assets.
• Build, test, and optimize landing pages and offers.
• Track attribution, monitor cost per lead and cost per booked job.

Conocimientos

Paid social

Paid search

Creative production

Landing page optimization

Analytics & attribution

Herramientas

Meta Ads

Google Ads

Local Services Ads

WordPress

Google Analytics

Google Search Console

Ahrefs

Descripción del empleo

Sunny Bliss Plumbing & Air is a highly rated Miami company serving residential and commercial customers across Miami-Dade and Broward. We handle leak repair, water heaters, drain cleaning, camera inspection, repiping, and the full range of air conditioning repair, maintenance, and installation — emergency dispatch when it's urgent, scheduled work when it isn't. Founded in 1990, 17 vehicles, four locations.

The same owner runs two more companies you'll also market: JMK Property Management (residential property management) and JMK Contractor (general contracting and new construction).

Three brands, three very different buyers: a homeowner whose AC died in August, a landlord deciding who manages their building, and an architect choosing a builder. You'll speak to all three.

We run on EOS/Traction — quarterly Rocks, weekly Level 10 meetings, a scoreboard. Everyone here knows their numbers and reports them every week. That's not pressure, it's clarity. Nobody has to guess whether they're doing a good job.

The role in one sentence

About us

Sunny Bliss Plumbing & Air is a highly rated Miami company serving residential and commercial customers across Miami-Dade and Broward. We handle leak repair, water heaters, drain cleaning, camera inspection, repiping, and the full range of air conditioning repair, maintenance, and installation — emergency dispatch when it's urgent, scheduled work when it isn't. Founded in 1990, 17 vehicles, four locations.

The same owner runs two more companies you'll also market: JMK Property Management (residential property management) and JMK Contractor (general contracting and new construction).

Three brands, three very different buyers: a homeowner whose AC died in August, a landlord deciding who manages their building, and an architect choosing a builder. You'll speak to all three.

We run on EOS/Traction — quarterly Rocks, weekly Level 10 meetings, a scoreboard. Everyone here knows their numbers and reports them every week. That's not pressure, it's clarity. Nobody has to guess whether they're doing a good job.

You own the phone ringing. Every paid lead, every organic call, every form fill across three companies runs through campaigns you build, creative you make, and pages you write — and you're measured on cost per lead and cost per booked job, not on impressions.

Today the owner does all of this himself. He's handing it to you.

What this job is, and what it isn't

You will be our only marketing person. You'll report to our Operations Manager, but there is no marketing team above you and none below you — nobody is going to hand you a plan or assign you your week.

You are a marketer who builds and launches — not one who reports on what an agency built. If your last three years were spent in status meetings and slide decks, this will be a difficult transition. If you've been waiting for someone to hand you the budget and get out of your way, this is that job.

What you'll own

Paid social — your center of gravity. Meta campaigns for Sunny Bliss in English and Spanish: prospecting, retargeting, call campaigns, lead forms. You'll build ad sets, manage budgets, rotate creative before fatigue sets in, and read the numbers weekly. Our Spanish campaigns currently produce leads about 3x more efficiently than our English ones. Working out why, and pushing that further, is one of the first real questions you'll answer.

Paid search oversight. Google Ads and Local Services Ads are run by an outside agency spending roughly $40,000 a month. You don't operate those accounts — you hold that agency accountable for them. That means arriving at calls having already pulled the numbers yourself, asking why a conversion costs what it costs, and being comfortable pushing back on a vendor who'd rather send a deck than an answer.

Creative production. You write the copy and you make the images and short video. We shoot real field photos, have a library of professional shots, and use AI tools for concepting and image generation. We don't want one polished ad a month. We want a steady stream of concepts, tested honestly, with the losers killed quickly and without sentiment.

Landing pages and conversion. The ad is half the job. You'll build and test landing pages, offers, and forms, and you'll care as much about what happens after the click as before it.

Tracking and attribution. You own knowing where a lead actually came from — pixels, conversion tracking, call tracking, UTMs, lead source hygiene in our CRM. If our numbers are wrong, that's your problem to find and fix.

SEO, Google Business Profiles, and website content. Four Google Business Profiles across Miami-Dade — categories, photos, services, reviews. Local landing pages, service pages, FAQs, and technical hygiene (redirects, 404s, page speed) across our sites. You'll live in Google Search Console and Ahrefs.

Your first 90 days

• Days 1–30: Learn the accounts, the numbers, and the market. Deliver a written audit of where every marketing dollar currently goes and what it returns.
• Days 31–60: Own the weekly reporting rhythm. First creative test cycles live in both languages. First agency call where you're driving the agenda instead of receiving it.
• Days 61–90: A measurable move on cost per lead in at least one channel, and a documented plan for the two channels you'd bet on next.

Who you are

We've been specific about the personality here on purpose, because skills can be taught and these things mostly can't.

You’re uncomfortable when you don't know the number. If someone asked you right now what your campaigns cost per lead last week, you'd want to answer without opening a spreadsheet. You think in unit economics — cost per lead, cost per booked job, revenue per source — and you volunteer those numbers before anyone asks.

You’re not precious about your own work. You'd rather ship ten concepts and have seven fail than defend one idea for a month. When the data says your favorite ad is losing, you turn it off the same day.

You’re stubborn in the face of platform nonsense. Meta will reject an ad while approving an identical one. Accounts break. Support sends canned answers. The right person treats that as a normal Tuesday — files the appeal, builds the workaround, keeps moving. If you need platforms to behave rationally, this job will make you miserable.

You’re genuinely bilingual. You write natural, idiomatic Spanish for a South Florida Hispanic audience and natural English for a US homeowner audience. Not translated — written. Both, in your own voice.

You manage yourself. You're remote, in another country, and the person you report to runs operations — not marketing. They'll hold you to your numbers, but they won't tell you which campaign to build. You'll arrive on Monday with your own agenda and a report nobody asked for.

You'll be politely difficult with vendors. Part of this job is asking an agency uncomfortable questions on our behalf and not backing down when the answer is vague.

You’re resourceful with tools. Comfortable across ad platforms, analytics, CRM, WordPress, Search Console, spreadsheets, and AI tools. When you need data, your instinct is to go get it rather than request a dashboard. We don't care what you studied or what your degree says — we care that this is how you think.

This is probably not for you if

• Your background is brand, awareness, or social media content calendars.
• You've managed agencies and reported on campaigns, but never personally built and launched an ad set with real budget on the line.
• You prefer a defined scope and a manager who tells you what's next.

Requirements

• 4–6 years running paid acquisition with real budget responsibility, with Meta Ads as your primary platform.
• Fluent, native-quality written and spoken English and Spanish.
• A cost-per-lead reduction you can walk us through with real numbers, and explain exactly how you achieved it.
• Working knowledge of Google Ads and Local Services Ads — enough to audit an agency's work credibly.
• Hands-on with creative: you produce ad copy, edit images, and cut short video yourself.
• Landing page and conversion rate optimization experience.
• Comfortable with conversion tracking, attribution, and lead-source reporting in a CRM.
• Comfortable in Google Analytics, Google Search Console, Google Business Profiles, and a WordPress editor.
• Practical experience using AI tools to work faster or get better results.
• Reliable overlap with US Eastern business hours.

Nice to have: home services, HVAC, plumbing, contracting, or property management experience. Experience marketing multiple brands to different buyer types. Familiarity with EOS/Traction. Experience with field-service or property software (we run ServiceTitan and AppFolio).

We have no degree requirement of any kind.

Compensation and logistics

• $1,500–$2,000 USD per month, depending on experience. Paid monthly.
• Fully remote, based in Colombia.
• Full-time. You report to our Operations Manager and you own the marketing function outright. Small company, short decisions — you'll get budget approved in a conversation, not a committee.
• Real room to grow. We're three companies and growing; the person who proves they can drive leads here will have more scope, not less.