Performance Marketing Creative Lead

Harvest Hosts; Colombia; A distancia; COP 318.937.000 - 356.460.000; Jornada completa

Descripción de la vacante

A leading RV camping network is seeking a Performance Marketing Creative Lead to drive high-performing creative strategies across digital advertising channels. The ideal candidate will have 8–10 years of experience in performance marketing, proficient in creative tools, and able to translate data into actionable insights. This position offers a competitive salary of $85,000–$95,000 annually, alongside benefits including remote work and full health coverage.

Servicios

Full health benefits

Remote work

PTO

Paid parental leave

401k

Fun work environment

Formación

• 8–10 years of experience in performance marketing creative or digital advertising.
• Proven track record of optimizing ads that drive measurable results.
• Excellent storytelling and copy editing skills.

Responsabilidades

• Develop performance-driven creative strategies for multiple channels.
• Partner with teams to produce high-performing ads based on data.
• Mentor and guide a creative team to maintain quality and clarity.

Conocimientos

Ad performance metrics

Creative testing

Storytelling

Visual communication

Data analytics

Herramientas

Adobe Creative Suite

Figma

Google Analytics

Descripción del empleo

The company:

Harvest Hosts is the largest private RV camping network in North America. We provide a complete group of offerings to streamline the road travel and camping experience. Our collection of companies includes the central Harvest Hosts product, a membership that offers unique overnight stays at wineries, breweries, distilleries, golf courses, museums, and other scenic small businesses; Boondockers Welcome, a community of RVers allowing guests to stay overnight on their property for free; Escapees RV Club, one of the largest and most established RV membership organizations, offering resources, education, and community for all RVers; CampScanner, an alert service to book sold-out campgrounds; and Brit Stops, a membership connecting motorhome tourists in the UK and Ireland with small businesses for overnight stays.

What we do:

The company's mission is to advance the technology and accessibility of the RVing and campground industry, making traveling while supporting national parks, local small businesses, and communities easier than ever.

The position:

We’re seeking a Performance Marketing Creative Lead to lead the development of high-performing creative across paid and owned channels. This role sits at the intersection of design, storytelling, and data, combining strong creative instincts with an analytical approach to drive measurable growth.

The ideal candidate:

The ideal candidate is both right and left-brained: someone who understands how to use creative to move metrics, thrives on testing and optimization, and has a proven record of producing scroll-stopping ads that convert.

You’ll Love This Role If You:

• Geek out over ad performance metrics and creative testing.
• Know exactly what makes a Facebook ad stop the scroll, grab attention, and convert to sales.
• Believe that good design is only great when it drives results.
• Want to combine creativity with measurable impact in the RV and travel space.

Responsibilities include but are not limited to the following general areas:

• Develop and execute performance-driven creative strategies for paid social, display, video, email, and landing pages that drive conversions and membership growth.
• Partner with lifecycle, paid media, and brand teams to concept and produce high-performing ads and visuals based on audience insights, platform trends, and performance data.
• Translate campaign results and A/B test data into actionable creative iterations, continually refining messaging, visuals, and CTAs for optimal performance.
• Oversee and manage creative production across channels, including short‑form video, static ads, and other direct‑response assets. Manage in‑house designers and external freelancers as needed.
• Ensure all creative reflects brand guidelines while adapting to the nuances of performance marketing platforms like Meta, YouTube, Google, and TikTok.
• Partner closely with the paid acquisition and lifecycle teams to align on audience targeting, offer strategy, and funnel optimization.
• Stay on top of evolving creative trends and ad formats across performance channels, proactively testing new approaches.
• Mentor and guide a small but mighty creative team, setting high standards for quality, clarity, and measurable impact.

Qualifications

• 8–10 years of experience in performance marketing creative, digital advertising, or growth design, ideally in a DTC or subscription‑based business.
• Proven track record of creating and optimizing ads that drive measurable results (CTR, CVR, ROAS).
• Strong understanding of platform‑specific best practices for Meta, TikTok, YouTube, and Google Display.
• Proficiency in creative tools such as Adobe Creative Suite, Figma, or similar.
• Comfort working with performance data and analytics tools (e.g., Google Analytics, Looker, or ad platform dashboards).
• Experience managing designers, video editors, and freelancers.
• Excellent storytelling, copy editing, and visual communication skills.
• Self‑starter who thrives in a fast‑paced, collaborative environment.

Compensation:

Harvest Hosts is a venture‑backed company. Compensation will be based on experience but will range from $85,000–$95,000 annually.

Benefits:

Benefits include full health benefits, remote work, PTO, paid parental leave, 401k, and, most of all, a fun work environment.

Timing: We are looking to fill this position as soon as we find the right candidate!

Harvest Hosts appreciates your interest in our company as a place of employment. It is Harvest Hosts policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. Harvest Hosts will provide reasonable accommodations to qualified individuals.