Multichannel Marketing Specialist: B2B/DTC & Website Growth

Lean Solutions Group; Colombia; Presencial; COP 20.088.000 - 26.784.000; Jornada completa

Descripción de la vacante

Global Technology Services in Medellín seeks a Jr to Mid Level Marketing Specialist to support B2B and DTC marketing, combining hands-on campaign execution, marketing automation, content and basic website updates. You will work within defined budgets and brand guidelines, plus support a WooCommerce-to-Shopify migration project.

The role requires strong English, organizational skills, and the ability to manage multiple campaigns while collaborating with marketing, sales, and creative stakeholders.

Formación

• Junior-to-mid-level experience in digital marketing or related function.
• Hands-on with Google Ads—keyword strategy, bids, optimization, reporting.
• HubSpot experience across landing pages, emails, marketing automation, segmentation, lifecycle, attribution, reporting, and social scheduling.
• Experience creating marketing collateral and social graphics in Canva.
• Basic familiarity with Adobe InDesign.
• Experience supporting organic and paid social campaigns.
• Working knowledge of WordPress page builders and basic website updates.
• Foundational on-page SEO practices (metadata, headings, alt text, slugs, redirects).
• Familiarity with Google Search Console.
• Ability to embed HubSpot forms and CTAs without custom coding.
• Familiarity with WooCommerce and Shopify migration activities including catalog migration, checkout/shipping setup, SEO preservation, QA, post-launch support.

Responsabilidades

• Manage Google Ads campaigns with a monthly budget (approx. $2,000).
• Develop and manage keyword strategies, bids, and monthly performance reporting.
• Design landing pages and emails in HubSpot using approved copy.
• Build and manage HubSpot marketing automations, audience segments, and lists.
• Support lifecycle-stages, attribution, and marketing reporting in HubSpot.
• Maintain data hygiene across contacts, companies, segments, and lists.
• Design marketing collateral in Canva (sell sheets, one-pagers, social graphics, presentations).
• Provide light design support in Adobe InDesign.
• Write social media captions based on content calendar and strategy.
• Design social graphics and schedule/publish content through HubSpot.
• Manage organic and paid social campaigns within brand guidelines.
• Run paid social campaigns and provide performance reporting.
• Manage influencer relationships and content coordination.
• Basic WordPress page-builder and website content updates.
• SEO updates (meta titles/descriptions, headings, alt text, slugs, redirects).
• Use Google Search Console to support site/search performance.
• Embed HubSpot forms and CTAs via HTML blocks; no custom coding.
• Support WooCommerce to Shopify migration and catalog/checkout/shipping setup.
• Assist SEO preservation, QA, and post-launch activities during Shopify migration.

Conocimientos

Campaign management

Keyword strategy

Performance reporting

Content production

Email design

Social media planning

Analytical mindset

Herramientas

Google Ads

HubSpot

Canva

WordPress

Adobe InDesign

Descripción del empleo

Global Technology Services in Medellín seeks a Jr to Mid Level Marketing Specialist to support B2B and DTC marketing, combining hands-on campaign execution, marketing automation, content and basic website updates. You will work within defined budgets and brand guidelines, plus support a WooCommerce-to-Shopify migration project.

The role requires strong English, organizational skills, and the ability to manage multiple campaigns while collaborating with marketing, sales, and creative stakeholders.