Marketing Strategy Lead - Andean Region (Health Sector)

ConvaTec Inc.; Bogotá; Híbrido; COP 185.322.000 - 259.452.000; Jornada completa

Descripción de la vacante

A global medical solutions company is seeking a Marketing Lead to drive business growth within the health sector in Bogotá, Colombia. The ideal candidate will have a university degree in Marketing or Business Administration, be bilingual in English and Spanish, and possess at least 4 years of leadership experience. Responsibilities include managing strategic marketing plans and product launches while ensuring compliance with regulations. The role offers a hybrid work model.

Formación

• Minimum of 4 years in leadership roles.
• Track record of managing cross-functional projects.
• Experience in the health sector is a significant differential.

Responsabilidades

• Define and execute strategic marketing plans for business development.
• Manage the marketing budget and control investments.
• Coordinate new product launches and analyze market variables.

Conocimientos

Leadership skills

Communication skills

Market research

Data analysis

Digital marketing

Educación

University degree in Marketing or Business Administration

Bilingual (English – Spanish)

Descripción del empleo

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com

About the role:

Lead the company's marketing strategy within the health sector, developing and executing plans that drive business growth. Conduct market analysis, manage product launches across the Andean Region, and ensure alignment with sales areas, all in compliance with sector regulations.

Key Responsibilities

• Define and execute strategic marketing plans for business development and growth.
• Lead the development of product and service portfolios.
• Develop and maintain strategic relationships with Key Opinion Leaders (KOLs).
• Manage the marketing budget, controlling investments and ROI.
• Coordinate new product launches, from market research through to implementation.
• Analyze market variables to adjust campaigns and maintain a competitive position.
• Support the sales force with marketing insights and opportunity identification.
• Evaluate and develop business cases aligned with the corporate strategy.

Education and Languages

• University degree in Marketing, Business Administration, or related fields.
• Bilingual (English – Spanish) - fluent.

Experience

• Minimum of 4 years in leadership roles.
• Track record of managing cross-functional projects.
• Experience in the health sector (insurers, health operators, medical devices, pharmaceuticals) will be a significant differential.

Knowledge and Competencies

• Knowledge of the health system, its dynamics, and regulations (desirable).
• Mastery of traditional and digital marketing strategies.
• Skills in market research, data analysis, and report generation.
• Ability to evaluate business models and ROI.
• Leadership profile: ability to inspire and develop teams.
• Excellent communication and presentation skills.
• Strategic vision and results orientation.
• Adaptability to work in multicultural environments.

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Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

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