Marketing Analytics Specialist

CapsLock; Armenia; A distancia; COP 112.566.000 - 150.089.000; Jornada completa

Descripción de la vacante

A performance marketing agency is seeking an Ad Tech & Tracking Specialist. This role focuses on managing conversion tracking and data integrity across campaigns, with a strong emphasis on Google Tag Manager and Google Analytics. Ideal candidates are detail-oriented problem solvers who thrive in a remote work environment and are eager to stay ahead of industry trends.

Servicios

Remote Work

Paid Time Off

Ongoing Learning

Home Office Support

Physical Well-Being Programs

Unlimited Sick Days

Medical Coverage

Co-Working Space

Fun Activities

Formación

• Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.
• Experience with conversion tracking across multiple advertising platforms.
• Strong troubleshooting and debugging skills for analytics and tracking issues.

Responsabilidades

• Manage accounts and containers in Google Tag Manager and Google Analytics.
• Set up and manage conversion tracking across multiple advertising platforms.
• Collect, analyze, and monitor performance data to identify trends.

Conocimientos

Google Tag Manager

Google Analytics 4

Looker Studio

Problem-solving

Data analysis

Communication

Herramientas

Facebook Ads

Google Ads

Nextdoor

Newsbreak

MediaGo

Taboola

Outbrain

Descripción del empleo

Ad Tech & Tracking Specialist (Media Buying)

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About Us

We are a performance marketing agency managing over $120M in annual media spend, focused on driving measurable results for U.S.-based companies in the home improvement industry.

Our Ad Tech department plays a critical role in ensuring accurate tracking, reporting, and data integrity across all campaigns, empowering our media buying teams to make data-driven decisions with confidence.

We are seeking a skilled Marketing Analytics Manager with strong technical expertise in Google Tag Manager, Google Analytics 4, and Looker Studio, as well as proven experience in implementing, maintaining, and optimizing conversion tracking systems across multiple advertising platforms.

Key Responsibilities

Tracking & Analytics Management

• Manage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Deploy, configure, and maintain tags, triggers, variables, and settings across multiple websites.
• Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection.
• Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights.

Conversion Tracking & Ad Platform Integration

• Set up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
• Monitor and troubleshoot discrepancies between platform data and analytics tools.
• Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.

Data Analysis & Optimization

• Collect, analyze, and monitor performance data to identify trends, gaps, and opportunities.
• Provide actionable recommendations to improve campaign targeting and measurement accuracy.
• Continuously refine and optimize tracking setups for better performance attribution.

Cross-Functional Collaboration & Development

• Work closely with developers to define tracking metrics for new and existing web properties.
• Identify inefficiencies in tracking workflows and propose process improvements.
• Stay updated on industry best practices and emerging trends in digital measurement, attribution, and analytics.

AI Integration & Workflow Enhancement

• Propose and implement AI solutions that enhance data validation, error detection, and reporting workflows.
• Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams.

Attributes we’re looking for

• Highly detail-oriented, with a strong sense of accountability.
• Excellent problem-solving and troubleshooting skills.
• Strong communication skills and proactive collaboration with cross-functional teams.
• Adaptable and resourceful in a fast-changing environment.
• Process-oriented, with the ability to document and standardize workflows.
• Eager to stay ahead of industry trends in analytics, attribution, and ad tech.
• Comfortable using AI to enhance productivity, reduce manual effort, and improve decision-making.
• Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows.

Requirements

• Proven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.
• Hands-on experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain).
• Strong troubleshooting and debugging skills for analytics and tracking issues.
• Familiarity with media buying workflows and performance KPIs.
• Solid understanding of attribution models and data accuracy best practices.
• Ability to work both independently and collaboratively in a remote environment.
• Strong analytical skills and a data-driven mindset.
• Inquisitive and proactive; you don’t wait for direction; you look for the “why” and bring solutions.
• Strong organizational habits and ability to switch context between quick-turn tasks and longer-term projects.
• Comfortable in a fast-paced, ever-changing environment; resilient, flexible, and quick to adapt when priorities shift or projects evolve.
• Creative and can think outside the box for tooling or process solutions to improve workflows.
• Demonstrated experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance.
• Ability to evaluate and adopt new AI tools to enhance tracking, reporting, or collaboration processes.
• Excellent writing and communication skills in English.

Why do we deserve your attention?

Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well‑being and growth. Below are some of them:

• Remote Work – We are a truly remote‑first company. You choose where you feel the most productive and comfortable to make an impact.
• Paid Time Off – Work‑life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
• Ongoing Learning – We support continuous learning with workshops, online courses, conferences, and certifications.
• Home Office – We help you set up your perfect workspace by covering equipment and furniture expenses.
• Physical Well‑Being – From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
• Unlimited Sick Days – Your health matters. Take the time you need to rest and recover.
• Medical Coverage – We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
• Co‑Working Space – If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co‑working space.
• Fun Stuff – From gaming nights and fitness challenges to annual retreats at world‑class resorts, we make sure there’s never a shortage of fun and connection.