Market Access Manager Colombia

Abbott; Bogotá; Presencial; COP 240.000.000 - 320.000.000; Jornada completa

Descripción de la vacante

Abbott Colombia busca un Strategic Account Manager para ejecutar la estrategia local de Market Access y ampliar las ventas institucionales en Colombia, gestionando cuentas clave en el sistema de salud público y privado.

Desarrollar HEOR y farmacoeconómicos para Oncology, CNS, Cardio, Women''s Health, Biosimilares y Vacunas. Liderar iniciativas con equipos multidisciplinarios para demostrar valor y mejorar el acceso a las innovaciones de Abbott.

Formación

• Maestría y/o MBA con 8–10 años de experiencia en Market Access.
• Experiencia en entornos institucionales con pagadores y hospitales.
• Nivel avanzado de inglés preferible.

Responsabilidades

• Gestionar relaciones estratégicas con cuentas clave del sector público y privado.
• Definir planes tácticos y estratégicos para crecimiento de cuentas.
• Utilizar CRM para gestionar información y generar insights.
• Coordinar con Marketing, Médico y Comercial para entrega de valor.
• Monitorear KPIs y preparar informes de estado.

Conocimientos

Gestión de relaciones

Desarrollo de negocio

Planificación estratégica

Comunicación eficaz

Liderazgo de equipo

Ética y cumplimiento

Educación

Licenciatura

Maestría

MBA

Herramientas

CRM systems

Análisis de datos

Descripción del empleo

En Abbott promovemos la igualdad de oportunidades. Invitamos a postularse a todas las personas en condición de discapacidad, garantizando un proceso de selección inclusivo y accesible. Es necesario contar con certificado de discapacidad vigente, emitido por una entidad autorizada, con el fin de garantizar el acompañamiento y la adaptación durante el proceso.

This position will be responsible for executing the local strategy for Market Access and expanding the Institutional Business Sales in Colombia. Develop HEOR and Pharmacoeconomic studies for Oncology, CNS, Cardio, Women Health, Biosimilars and Vaccines portfolio.

As a Strategic Account Manager (SAM), your mission is to strengthen strategic engagement with key accounts across the different segments of the Colombian healthcare system (public and private), promoting strategic therapeutic areas, innovative treatments, and solutions that expand access to Abbott’s innovations and portfolio, while serving as the customer’s primary point of contact with Abbott.

You will be responsible for introducing and sustaining the growth of Abbott’s innovations within the healthcare system. You will also be responsible for account-level activity management and governance, orchestrating initiatives with multidisciplinary teams and demonstrating the benefits for patients, healthcare professionals, and healthcare managers, contributing to the sustainability of the healthcare ecosystem.

To accomplish this, you must consider the various factors impacting market access, including coverage and regulatory processes, payer operational processes, reimbursement and stakeholder relationship models, diverse incentives and value drivers in therapy definition, patient treatment journeys, and healthcare market trends, including care protocols influenced by health insurance operators.

For public market access, you must understand incorporation and reimbursement models, public healthcare policies, and patient journey processes within HMOs (EPS), hospitals, and engage administrative stakeholders to solve access barriers.

You will directly manage key performance indicators (KPIs) related to Abbott therapies across provider-payer environments (public and private). You will be responsible for defining tactical and strategic plans for different accounts and patient journeys, aligned with the company strategy and ESSO framework. Acting with a 360-degree account management approach, you will ensure the delivery of results with the support of multidisciplinary teams and enabling functions, assessing opportunities across market access, promotion, medical, and commercial areas, while proposing effective long-term strategies to strengthen access to innovation.

Maintaining consistent and customized communication with internal and external stakeholders is critical. You will continuously monitor and adapt engagement approaches to achieve Abbott’s corporate objectives and demonstrate the value generated within each account across all patient journeys in which we operate.

Responsibilities

Relationship Management

• Build Strategic Relationships : Develop and maintain strong, strategic relationships with stakeholders and decision-makers in key accounts.


• Primary Point of Contact : Serve as the main point of contact for customers, ensuring timely and effective responses to their needs.

Business Development

• Relationship Promotion and Sustainability : Identify and capitalize on opportunities to expand business within existing accounts.


• Solution Development : Propose innovative solutions, services, and initiatives tailored to customer needs, promoting sustainable account growth.

Information Management

• Utilize corporate CRM systems to manage account information, involving all internal stakeholders and Abbott professionals interacting with the account.


• Generate actionable insights based on customer and account knowledge and data analysis.


• Monitor and report account performance using specific KPIs and success metrics.


• Prepare regular and detailed reports on account status and expansion initiatives.


• Resource Management : Efficiently allocate and manage account resources, ensuring that planning and execution translate into tangible and measurable results.

Strategy and Planning

• Strategic Planning : Develop and implement account strategic plans to achieve ambitious sales and growth objectives.


• Digital Channels : Leverage digital channels for effective interactions with healthcare professionals, maximizing communication impact and value.


• Internal Coordination : Align efforts with internal Marketing, Commercial, Medical, Demand Generation, and enabling functions to ensure outstanding product and service delivery while connecting Abbott, customer, and patient priorities.

Team Leadership Through Influence

• Guide and develop account team members by sharing best practices, successful strategies, and fostering capability development.


• Promote a collaborative, innovative, and high-performance work environment through squad-based operating models.

Compliance and Ethics

• Ensure that all account activities comply with internal guidelines, company policies, and external regulations.


• Promote and uphold high ethical standards in all customer interactions and business activities

Education

Education : Master's degree Years of experience, both overall and any industry-specific experience needed : 8-10 years Other qualifications/certifications : Business, Economist, Health and Economics, Pricing and HEOR.

• Bachelor’s degree required; postgraduate degree and/or MBA preferred.


• Advanced English preferred.


• Solid experience in project management and activity coordination, with the ability to demonstrate Abbott’s values, leadership commitments, strong influencing skills, and agile, fit-for-purpose leadership.


• Experience managing institutional relationships with stakeholders across the healthcare ecosystem, including supplementary healthcare organizations, payers, public hospitals, and state health departments at various levels of corporate governance.


• Knowledge of reimbursement models within both the private healthcare ecosystem (supplementary health) and the public healthcare system (state health departments and hospitals).


• Deep multidisciplinary knowledge across Market Access, Medical Affairs, Customer Experience, and Commercial functions, including their internal processes.


• Strong ability to analyze and manage complex scenarios involving multiple variables, including different patient journeys (portfolio), payers, providers, and relationship models.