Google Ads Specialist (E-commerce)

Impulso Media; Colombia; Remote; COP 55,010,000 - 91,683,000; Full time

Benefits offered by this job

PTO

Remote flexibility

Job summary

Impulso Media is a full-service performance marketing agency partnering with DTC, ecommerce, and modern brands. We’re seeking a Google Ads Specialist to own strategy, execution, and optimization for ecommerce accounts, reporting to the Head of Paid.

You’ll work remotely with a focus on clean data, AI-driven workflows, and profitable growth, managing Shopping, Performance Max, and Search campaigns, while collaborating with Shopify/WooCommerce integrations and analytics tools.

Qualifications

• At least 3 years of experience using Google Ads for e-commerce.
• Experience with Shopping, Performance Max, and Search campaigns at scale.
• Proven track record scaling DTC e-commerce brands profitably.
• Strong written and spoken English.
• Available to work 9-5 EST for real-time collaboration.

Responsibilities

• Build, manage, and optimize Google Shopping, Performance Max, and Search campaigns.
• Own the integration between Shopify/WooCommerce, Merchant Center, and Google Ads.
• Drive ROAS, CPA, conversion rate, and AOV through keyword research and budget reallocation.
• Deliver weekly and monthly performance summaries with data-driven recommendations.
• Use AI-assisted analysis to spot patterns and optimize listings at scale.

Skills

Google Ads

Shopping campaigns

Performance Max

Search campaigns

Tools

GA4

Google Merchant Center

Shopify/WooCommerce

Job description

Impulso Media | Remote | Full-Time

Reports to: Head of Paid

About Impulso Media

Impulso Media is a full-service performance marketing agency built for DTC, ecommerce, and modern pop culture brands. We hold Shopify Platinum Partner and Klaviyo Platinum Partner status, and we run paid media, SEO, lifecycle, Shopify development, and creative production under one roof.

We have a large focus on AI across the agency, our team uses AI tools daily for feed optimization, creative testing, reporting, and account structure, so more time goes into strategy and judgment and less into manual grunt work.

Our founder is originally from Argentina and has spent over 15 years building in North America. That background shows up in our team: a mix of North American and Latin American talent working together.

About The Role

We're looking for a Google Ads Specialist who is passionate about Google Ads and knows how to scale DTC ecommerce brands profitably. This is an end-to-end ownership role: strategy, execution, optimization, and scale, on your accounts, reporting directly to our Head of Paid.

You should be comfortable inside Shopify (or WooCommerce), obsessed with clean data, fluent in using AI to move faster, and focused on one thing: profitable growth. If ROAS, contribution margin, and scaling pressure excite you, you'll fit right in.

What You'll Own

Campaign Management

• Build, manage, and optimize Google Shopping, Performance Max, and Search campaigns
• Test and iterate on account structure, bidding strategies, and ad creative
• Use AI-assisted tools for creative testing, asset generation, and search term mining to move faster than manual workflows allow

Shopify & Feed Integration

• Own the integration between Shopify/WooCommerce, Google Merchant Center, and Google Ads
• Keep product feed data (titles, images, pricing) accurate and optimized in Merchant Center
• Use AI tools to help flag feed errors and optimize listings at scale

Optimization

• Drive performance against ROAS, CPA, conversion rate, and AOV
• Run ongoing keyword research, search term mining, and budget reallocation
• Analyze performance using Google Ads, GA4, and Search Console, using AI-assisted analysis to spot patterns and anomalies faster

Reporting & Insights

• Deliver weekly and monthly performance summaries with clear, data-driven recommendations
• Use AI to speed up reporting workflows so more time goes into the "why" and the "what's next," not formatting decks

What You Bring

• At least 3 years of experience using Google Ads for E-commerce.
• Strong ability using Shopping, PMax, and Search, at scale, on real budgets
• A track record scaling DTC ecommerce brands profitably (tell us the number: monthly spend managed, and the results)
• Comfort building AI into your daily workflow (prompting, tool stacking, automation) rather than treating it as optional
• Strong written and spoken English
• Ability to work 9-5 EST working hours for real-time collaboration

Life at Impulso

• Ownership over process. You run your accounts. We care about outcomes, not hours logged watching a dashboard.
• A team that builds with AI, not around it. We're actively investing in AI-driven workflows across the agency, and you'll help shape how paid media uses them.
• Growth-minded, not corporate.
• PTO + remote flexibility

Compensation

$1,500 - $2,500 USD monthly, depending on experience