Global Paid Social Specialist (Meta Ads)

Havas; Bogotá; Hybrid; COP 136,072,000 - 194,389,000; Full time

Job summary

Havas Media Group is seeking a Paid Social Media Specialist to join its Global Center of Excellence in digital marketing. You will develop and manage paid social campaigns across multiple platforms, aligning strategies with marketing objectives and optimizing ROI.

With 2+ years of experience and strong analytical, copywriting, and English skills, you will contribute to global campaigns and benefit from an international, hybrid work environment and long-term stability.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience managing paid social campaigns with platforms like Meta ads, TikTok Ads, LinkedIn Ads, Twitter Ads, etc.
• B2+/C1 English skills (a must)
• Strong analytical skills and a data-driven mindset.
• Excellent communication and copywriting skills.
• Up-to-date knowledge of social media trends and best practices.

Responsibilities

• Develop and manage paid social campaigns across multiple platforms
• Align campaign strategies with overall marketing objectives.
• Define and refine audience segments using demographic and behavioral data.
• Manage campaign budgets to maximize ROI.
• Monitor campaign metrics and generate performance reports.
• Conduct A/B tests on creatives, headlines, and landing pages.
• Maintain detailed records of campaign strategies, results, and creative assets.

Skills

Paid social campaigns

Campaign management

Data analysis

English (B2+/C1)

Education

Bachelor's in Marketing/Communications

Tools

Meta Ads

TikTok Ads

LinkedIn Ads

Twitter Ads

Job description

Havas Media Group is seeking a Paid Social Media Specialist to join its Global Center of Excellence in digital marketing. You will develop and manage paid social campaigns across multiple platforms, aligning strategies with marketing objectives and optimizing ROI.

With 2+ years of experience and strong analytical, copywriting, and English skills, you will contribute to global campaigns and benefit from an international, hybrid work environment and long-term stability.