Global Brand Manager

Continental; Madrid; Presencial; COP 40.000.000 - 80.000.000; Jornada completa

Descripción de la vacante

A leading global brand in Colombia seeks a passionate Global Brand Manager to drive brand strategy and ensure consistency across markets. The role involves analyzing consumer insights, maintaining brand guidelines, and developing global campaigns. Ideal candidates have over 5 years in marketing within multinational corporations and strong skills in communication and analytics. This position offers an opportunity to influence marketing decisions at a strategic level in a multicultural environment.

Formación

• 5+ years of experience in marketing, brand management, or strategy roles within multinational companies.
• Proven track record of working with consumer insights and market research.
• Experience developing integrated marketing campaigns across multiple touchpoints.
• Direct experience collaborating with agencies and cross-functional teams.

Responsabilidades

• Drive brand strategy by analyzing consumer behavior and market trends.
• Maintain and evolve global brand guidelines across markets.
• Work with regions to lead creation of global campaigns and content libraries.

Conocimientos

Analytical thinking

Consumer insights mining

Integrated marketing campaigns knowledge

Global/Multi-Market experience

Digital literacy

Presentation & Storytelling

Communication excellence

Attention to detail

Educación

Bachelor's Degree in Business, Marketing, or Engineering

Descripción del empleo

We’re looking for a Global Brand Manager!

Are you passionate about building strong global brands and turning insights into impactful strategies? Join us with this position, reporting to the Global Brand and Marketing Manager, to:

Key Responsibilities

• Drive brand strategy by analyzing consumer behavior and market trends to shape marketing decisions.
• Ensure brand consistency worldwide, leveraging creative expertise and AI tools for governance.
• Lead global content development, collaborating with agencies and regional teams to deliver campaigns that resonate across cultures.

If you’re data-driven, creative, and thrive in multicultural environments, we’d love to hear from you!

Main tasks are:

Brand Strategy & Analysis

• Serve as the internal advocate for the consumer, ensuring their needs and behaviors inform all marketing and business decisions.
• Collect, analyze, and synthesize data from multiple sources (BHT, competitive information, market trends, sales performance, digital analytics) to identify key insights.
• Translate insights into clear strategies and briefs influencing product, marketing, and regional teams.

Brand Stewardship

• Maintain and evolve global brand guidelines, ensuring consistent application across markets and channels.
• Have the creative experience to be able to assess whether regional/ local creatives are on brand guidelines.
• Work with AI tools and other platforms to be able to set up an automated brand governance design check.
• Monitor brand health KPIs and recommend corrective actions when needed.
• Be the point of contact for the organisation on usage of brand guidelines effectively.

Content Development

• Work with regions to lead the creation of global campaigns, toolkits, and content libraries for local teams.
• Work with agencies to deliver creative that resonates across cultures while remaining brand-consistent.
• Oversee production timelines, budgets, and asset delivery.

QUALIFICATIONS

• Bachelor's Degree in either Business, Marketing or Engineering
• 5 years of experience in marketing, brand management, or strategy roles within multinational companies, or equivalent consulting/agency experience with global clients.
• Proven track record of working with consumer insights and market research to inform marketing or business strategies.
• Experience developing or supporting integrated marketing campaigns across multiple touchpoints (digital, social, retail, PR, media).
• Exposure to multi-market or global projects, either through regional/global HQ roles or managing cross-country initiatives.
• Direct experience collaborating with agencies (creative, media, digital, research) and cross-functional teams (product, sales, digital).
• At least 1-2 years of experience in a regional or local marketing role with responsibility over business analysis, marketing plan development and media plan execution. In a company where Marketing is the core function.

Additional Skills Required

• Structured thinking - strong analytical ability to distill large, complex data sets into clear insights and recommendations
• Consumer insights mining - ability to interepret qualitative and quantiative data
• Marketing - knowledge of integrated marketing campaigns, media strategy, and content development
• Global / Multi-Market Experience - understanding of cultural differences, local market dynamics, and how to balance global consistency with local relevance
• Digital Literacy - familiarity with digital marketing, social media ecosystems, and digital consumer journeys
• Presentation & Storytelling - ability to translate insights and strategies into compelling presentations for senior stakeholders
• Communication Excellence – clear, persuasive, and audience-appropriate in both written and verbal formats
• Attention to Detail – rigorous in protecting brand consistency and quality
• Clear knowledge of marketing across various touchpoints - Knowing what kind of message is required for each platform and the ability to craft out nuances of a campaign to create assets tailored for each touchpoint
• Translating insights into marketing objectives - Knowing how to prioritise and work with multiple stakeholders to crystallise what our communication objective needs to be