Fashion Marketing Associate Account Director

Power Digital Marketing; Colombia; On-site; COP 12,000,000 - 19,000,000; Full time

Benefits offered by this job

Base salary + commission opportunities

Prepaid Medicine Plan

15 paid vacation days (PTO) per year

Fully flex work environment: full-remo

WFH stipend 400.000 COP

Employee Assistance Program (EAP)

Colombian holidays + mental health day

Job summary

Power Digital Marketing in Colombia is seeking an Associate Account Director to lead fashion accounts and drive revenue growth across multi-channel marketing efforts. You will partner with client teams, translate performance data into strategic narratives, and guide senior planners toward achieving business objectives.

Responsibilities include managing client relationships, coordinating with creative and media teams, and supporting quarterly strategy and renewal conversations with a focus on

Qualifications

• 4–7 years in fashion or DTC marketing
• Strong client relationship management
• Cross-channel marketing strategy
• Data-driven decision making
• Excellent written and verbal communication

Responsibilities

• Own the day‑to‑day strategic lead for Fashion clients and drive revenue growth
• Coordinate with marketing, merchandising and creative teams to maintain alignment with strategy
• Translate performance data into client narratives and actionable plans
• Lead weekly client calls and manage quarterly strategy discussions
• Support retention initiatives and lifecycle marketing across accounts

Job description

Who We Are

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. We offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

You’ll own a portfolio of 4–6 fashion and apparel accounts. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for Fashion clients, ensuring marketing efforts are aligned to revenue growth driven by creative performance, customer acquisition efficiency, and retention—not just channel outputs. You will work closely with client teams across marketing, merchandising, and creative, helping balance creative velocity, paid media performance, and seasonal campaign planning. This role requires comfort discussing audience strategy, creative testing, influencer programs, and lifecycle performance. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
• Translate Power Circuit roadmap outputs into weekly account priorities; flag when creative production or execution cadence is outrunning strategic direction
• Track creative performance, audience fatigue, and cohort behavior; surface insights before they become client concerns
• Coordinate paid social, influencer, creative, SEO, and lifecycle teams around a unified account strategy — in fashion these channels depend on each other more than in most other verticals
• Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• Keep pace with the seasonal calendar; flag when campaign timing or creative velocity is creating execution risk
• Support the AD on quarterly strategy, renewal prep, and service expansion conversations
• Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
• Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Role Requirements

• 4–7 years in fashion, apparel, or DTC marketing, with experience managing client relationships day-to-day
• Understands how creative strategy and media strategy interact — has a working point of view on which constrains the other in different scenarios
• Familiar with the influencer and UGC ecosystem: knows how campaigns are briefed, evaluated, and scaled
• Comfortable with DTC economics: CAC, LTV, repeat rate, and what cohort behavior tells you about acquisition quality
• Understands Meta-heavy media mixes and the measurement challenges that come with them — creative fatigue, audience saturation, incrementality
• Has worked in seasonal marketing environments and knows how to stay strategic when execution volume is highest
• Strong written and verbal communication; can translate performance data into a clear client narrative under time pressure

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.