Digital Marketing & Brand Manager (DMBM)

EFY Finance; Bogotá; Presencial; COP 70.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

A dynamic fintech company in Bogotá is seeking a Digital Marketing & Brand Manager to lead brand strategy and digital presence. This role requires a minimum of 6 years in marketing with experience in fintech or tech. Strong leadership and storytelling skills are essential, along with expertise in brand development, digital channels, and bilingual proficiency in Spanish and English. Join us in transforming the future of financial operations while driving brand awareness and demand generation through innovative marketing strategies.

Formación

• 6+ years in marketing, branding, or digital roles, preferably in fintech.
• Strong portfolio of brand and digital growth initiatives.
• Experience managing creative teams and high-volume content pipelines.

Responsabilidades

• Own EFY’s global brand strategy and visual identity.
• Lead EFY’s digital ecosystem including the website.
• Craft unified storytelling for diverse audiences.

Conocimientos

Brand strategy

Digital presence

Storytelling

Leadership

Data-driven decision making

Cross-functional communication

Herramientas

Figma

Adobe Suite

HubSpot

Descripción del empleo

About EFY

EFY is a fast-growing fintech building the future of payments and financial operations. We are a compliance-driven, customer-obsessed, and data-led company. Our mission is to empower individuals and businesses to transact globally with speed, trust, and simplicity.

Digital Marketing & Brand Manager (DMBM)

Brand and digital ecosystem across all markets. This role is responsible for leading brand strategy, digital presence, creative execution, content positioning, and asset consistency across every touchpoint (web, social, campaigns, decks, events, product communication, etc.). This is not a passive branding role—this is a brand + digital growth hybrid that directly supports revenue teams. You will create and manage narratives that generate awareness, demand, trust, and qualified leads (SQLs) for Corporate / B2B & B2B2C. You will lead a multidisciplinary creative team (design, web, video, community) and translate EFY’s into high-quality, measurable executions aligned with compliance, product, and revenue.

Key Responsibilities

• Brand Strategy & Positioning
• Own EFY’s global brand strategy, voice, messaging, and visual identity.
• Ensure consistent positioning across markets, segments, and products.
• Manage and evolve brand guidelines, visual systems, and asset libraries.
• Digital Presence & Performance
• Lead EFY’s website ecosystem (corporate sites, landing pages, blog, resource hubs) in coordination with the Web Lead.
• Improve conversion rates, UX, and content flows across all digital properties.
• Analyze digital performance (traffic, engagement, conversion, SQL attribution).
• Content & Narrative Development
• Craft unified storytelling for HNWIs, corporates, banks, fintechs, and retail users.
• Oversee content strategy for LinkedIn, X, YouTube, newsletters, and long‑form formats.
• Guide the production of videos, graphics, decks, and marketing collateral.
• Demand Generation Support
• Partner with Revenue to generate qualified leads (SQLs) through brand assets, content, campaigns, and paid media.
• Align brand initiatives with revenue goals and product priorities.
• Creative & Technical Team Leadership
• Lead a multidisciplinary creative team (designers, video editors, community manager, web resources).
• Review and approve creative deliverables with high visual and technical standards.
• Manage workflows, prioritization, and deadlines across multiple initiatives.
• Cross‑Functional Collaboration
• Work closely with Product, Revenue, Compliance, and Operations to ensure the brand reflects technical accuracy, regulatory considerations, and commercial priorities.

Required Competencies

• Strategic brand thinking with strong business orientation.
• Leadership of creative and technical teams.
• Strong storytelling and narrative development across multiple audiences.
• Data‑driven decision‑making and comfort with KPIs (traffic, engagement, SQLs, SOV).
• Ability to manage multiple projects in a fast‑paced, high‑growth environment.
• Strong cross‑functional communication (Product, Revenue, Compliance).

Technical Skills

• Experience leading brand development or rebranding in multi‑country organizations.
• Solid understanding of website structure, UX fundamentals, and digital asset management.
• Proficiency in design tools (Figma, Adobe Suite, Canva) to review and guide teams.
• Experience managing brand presence in digital channels (LinkedIn, X, YouTube, blogs, newsletters).
• Strong command of analytics tools (GA4, Search Console, social metrics, UTMs).
• Familiarity with fintech, stablecoins, digital wallets, and cross‑border payments (preferred but not required).
• Experience with CRM platforms (HubSpot preferred).
• Fluent English is a must.

Required Experience

• 6+ years in marketing, branding or digital roles (fintech, SaaS, financial services, tech preferred).
• Experience leading creative teams and managing high‑volume content pipelines.
• Strong portfolio or track record of brand and digital growth initiatives.
• Experience working in regional (LATAM) or global environments.
• Fully bilingual: Spanish + English.

What Success Looks Like

• Increased EFY’s brand awareness in priority LATAM markets.
• Delivered Sales Qualified Leads (SQLs) per quarter through brand channels.
• Achieved brand consistency across all digital and physical assets.
• Improved web‑to‑lead conversion and enhanced engagement metrics.
• Published a significant update to the EFY Brand Book.

If you’re driven by innovation and want to be part of the financial transformation of the future, join us. Learn more about us: https://www.efyfinance.com/