Digital Experience Performance Specialist (SEO & GEO)

Inspire; Bogotá; Presencial; COP 187.447.000 - 281.171.000; Jornada completa

Descripción de la vacante

Inspire is seeking a specialist for the Organic Search team to manage and optimize restaurant location data across major publisher platforms, ensuring accuracy and local discoverability. You will partner with Product, Field Marketing, Brand Marketing, Analytics, and SaaS partners to drive improvements across Inspire's multi-brand portfolio.

The role focuses on maintaining data integrity, monitoring publisher performance, and developing reporting on listings health and engagement.

Formación

• Advanced English required; role reports to the US.
• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field.
• 3–5 years of experience in digital marketing, SEO, local search, data management.
• Experience managing local listings platforms such as Yext, Uberall, or similar tools.
• Strong analytical skills with Excel/Google Sheets.
• Ability to translate data into actionable optimization recommendations.
• Excellent organizational and cross-functional collaboration skills.

Responsabilidades

• Own the management and optimization of restaurant location listings across major publisher platforms, ensuring data accuracy and consistency at scale.
• Serve as a subject matter resource for location data management and local listings best practices across Inspire's portfolio of brands.
• Monitor, audit, and maintain location-level attributes, identifying and resolving data quality issues that impact local search visibility and customer experience.
• Manage data integrity within platforms such as Yext and Inspire's multi-brand digital ecosystem, proactively troubleshooting discrepancies and driving issue resolution.
• Partner cross-functionally with Product Management, Field Marketing, Brand Marketing, Analytics, SaaS partners, and the broader Organic Search team to support business initiatives and improve local search performance.
• Analyze listings health, publisher performance, and location data trends to identify optimization opportunities and recommend action plans.
• Drive continuous improvement efforts by evaluating processes, workflows, and governance practices related to listings management.
• Support enhancements to local listings strategy, including publisher expansion, data enrichment initiatives, review management programs, and emerging local search opportunities.
• Develop and maintain reporting that measures data accuracy, listings health, customer engagement, and optimization performance.
• Document processes, business rules, and operational procedures to ensure consistency, scalability, and knowledge sharing.
• Manage multiple priorities across brands and publisher platforms while ensuring timely execution and stakeholder communication.
• Stay informed on local search, SEO, and publisher ecosystem changes, proactively assessing impacts and recommending solutions.

Conocimientos

Advanced English

Data analysis

Cross-functional collaboration

Attention to detail

Project management

Educación

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Herramientas

Yext

Uberall

Google Business Profile

Descripción del empleo

Excited to grow your career?

We believe the restaurant industry is America’s best place not just for a first job, but for a career. We're glad you're interested in growing your career with Inspire.

Excited to grow your career?

We believe the restaurant industry is America’s best place not just for a first job, but for a career. We're glad you're interested in growing your career with Inspire. The Organic Search (SEO & GEO) team is seeking an specialist to support the Digital Experience Performance team (DXP). This role is responsible for managing and optimizing restaurant location data across key publisher platforms, ensuring data accuracy, consistency, and performance while driving discoverability and engagement at the local level. The specialist will serve as a key partner in advancing local search initiatives, identifying opportunities for improvement, and supporting the execution of Inspire's location listings strategy across multiple brands.

Responsibilities

• Own the management and optimization of restaurant location listings across major publisher platforms, including Google, Apple, Bing, and other directories, ensuring data accuracy and consistency at scale.


• Serve as a subject matter resource for location data management and local listings best practices across Inspire's portfolio of brands.


• Monitor, audit, and maintain location-level attributes, identifying and resolving data quality issues that impact local search visibility and customer experience.


• Manage data integrity within platforms such as Yext and Inspire's multi-brand digital ecosystem, proactively troubleshooting discrepancies and driving issue resolution.


• Partner cross-functionally with Product Management, Field Marketing, Brand Marketing, Analytics, SaaS partners, and the broader Organic Search team to support business initiatives and improve local search performance.


• Analyze listings health, publisher performance, and location data trends to identify optimization opportunities and recommend action plans.


• Drive continuous improvement efforts by evaluating processes, workflows, and governance practices related to listings management.


• Support enhancements to local listings strategy, including publisher expansion, data enrichment initiatives, review management programs, and emerging local search opportunities.


• Develop and maintain reporting that measures data accuracy, listings health, customer engagement, and optimization performance.


• Document processes, business rules, and operational procedures to ensure consistency, scalability, and knowledge sharing.


• Manage multiple priorities across brands and publisher platforms while ensuring timely execution and stakeholder communication.


• Stay informed on local search, SEO, and publisher ecosystem changes, proactively assessing impacts and recommending solutions.

Requirements

• Advanced english. The role will be reporting to US.


• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field preferred.


• 3–5 years of experience in digital marketing, SEO, local search, data management, or a related field.


• Experience managing local listings platforms such as Yext, Uberall, or similar tools.


• Working knowledge of publisher ecosystems including Google Business Profile, Apple Maps, Bing Places, Yelp, and other location-based platforms.


• Strong analytical skills with experience using Excel, Google Sheets, or similar tools to manage and analyze large datasets.


• Ability to identify trends, analyze performance, and translate findings into actionable recommendations.


• Strong attention to detail with demonstrated experience maintaining data accuracy and quality standards.


• Excellent organizational, communication, and cross-functional collaboration skills.


• Ability to work independently, manage competing priorities, and drive projects to completion.


• Experience supporting SEO, local search, or digital experience optimization initiatives preferred.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.