Data-Driven Social Media Insights Lead

Medium; A distancia; COP 40.000.000 - 80.000.000; A tiempo parcial

Descripción de la vacante

A digital media company in Colombia is searching for a Social Media Analytics & Insights Manager to drive performance analysis across social media platforms. This role emphasizes transforming data into actionable insights to shape content strategies and optimize campaigns. Requirements include deep experience with social media metrics, proficiency in Google Analytics (GA4), and strong analytical skills. The position offers competitive pay of $11 - $12 per hour, fostering a culture of data-driven decision-making.

Formación

• 3–6+ years experience in social media analytics or digital analytics.
• Strong hands-on experience with Google Analytics (GA4).
• Ability to synthesize data into insights and recommendations.

Responsabilidades

• Track and analyze performance across social platforms.
• Use Google Analytics (GA4) to analyze traffic from social channels.
• Build and maintain standardized dashboards and reports.

Conocimientos

Social media analytics

Google Analytics (GA4)

Data synthesis

Excel

Herramientas

Hootsuite

Sprout

Descripción del empleo

A digital media company in Colombia is searching for a Social Media Analytics & Insights Manager to drive performance analysis across social media platforms. This role emphasizes transforming data into actionable insights to shape content strategies and optimize campaigns. Requirements include deep experience with social media metrics, proficiency in Google Analytics (GA4), and strong analytical skills. The position offers competitive pay of $11 - $12 per hour, fostering a culture of data-driven decision-making.