Crypto Exchange - Country Lead (LATAM)

Hyphen Connect; Bogotá, Distrito Capital; Presencial; COP 301.250.000 - 376.563.000; Jornada completa

Descripción de la vacante

A leading crypto exchange is seeking a Country Lead for LATAM to develop and execute the market strategy. The role involves driving user growth, managing relationships with local stakeholders, and collaborating with global teams. The ideal candidate has over 5 years of experience in market leadership within LATAM, strong knowledge of the Web3 ecosystem, and exists within a robust local industry network. Proficiency in English or Chinese is required. This pivotal position will influence the company's strategic presence in the LATAM crypto market.

Formación

• 5+ years of experience in LATAM market leadership, business development, or market expansion.
• Strong understanding of the LATAM Web3 ecosystem and digital asset exchange business models.
• Established local industry network in LATAM.

Responsabilidades

• Develop and execute the overall country strategy for LATAM.
• Lead marketing initiatives and engagement events.
• Build and manage relationships with local ecosystem stakeholders.

Conocimientos

Market strategy development

User acquisition

Stakeholder management

Cross-border teamwork

Educación

Bachelor’s degree in Finance, Economics, Marketing, or related fields

Descripción del empleo

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

As part of their international expansion strategy, they are strengthening their footprint in LATAM, one of the most strategically important and regulated crypto markets globally.

The Country Lead (LATAM) will own end-to-end responsibility for the company’s market strategy, growth, and brand presence in LATAM. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.

Key Responsibilities

• Develop and execute the overall country strategy for LATAM, with clear ownership of trading volume growth, user acquisition, and market expansion
• Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
• Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
• Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the LATAM crypto ecosystem
• Monitor and analyze LATAM crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
• Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
• Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations

Qualifications

• Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
• 5+ years of experience in LATAM market leadership, business development, or market expansion roles
• Experience in crypto, fintech, or internet platforms is highly preferred
• Strong understanding of the LATAM Web3 ecosystem and digital asset exchange business models
• Established local industry network in LATAM (projects, media, KOLs, communities, institutions, etc.)
• Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
• Solid working proficiency in English or Chinese
• Highly results-oriented, with strong execution capability and market sensitivity

Nice to Have

• Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
• Familiarity with LATAM regulatory frameworks or access to relevant compliance resources
• Proven track record in community growth, strategic partnerships, or institutional client development