Creative Coordinator

Linqia, Inc.; Bogotá ciudad; On-site; COP 26,784,000 - 46,872,000; Full time

Job summary

Linqia is a leader in influencer marketing, partnering with top brands to create impactful campaigns.

The Creative Strategy team drives world-class influencer marketing creative strategy and creator-generated content. The Creative Insights Analyst identifies trends that offer marketing opportunities and conducts content audits for Linqia’s clients, prospects, and competitors.

Qualifications

• Experience identifying marketing trends across social platforms.
• Experience conducting content audits for multiple clients across social platforms.
• Ability to compile weekly reports and surface relevant trends in real time.

Responsibilities

• Spot trends across social platforms (TikTok, Instagram, LinkedIn, YouTube) and build monitoring systems.
• Conduct ad-hoc content audits for Linqia clients and prospects and deliver in Google Docs format.
• Produce reports highlighting videos, sounds, hashtags, content styles, and creators.

Skills

Trendspotting

Content auditing

Data-driven decisions

Tools

YouScan

Google Docs

Job description

Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world’s largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

Job Summary:

The Creative Strategy team's responsibility is to deliver world-class influencer marketing creative strategy, creative solutions, and creator-generated content for Linqia's clients.

The responsibility of the Creative Insights Analyst is to identify trends that may provide marketing opportunities for some of Linqia's biggest clients, and conduct content audits for Linqia clients, client prospects, and client competitors.

What You'll Do

• Trendspotting across social platforms (primarily TikTok, Instagram, LinkedIn and YouTube):
  • Build out monitoring systems (leveraging YouScan) for key industries and Linqia clients
  • Compile weekly reports, identifying relevant trending:
    • Videos
    • Sounds
    • Hashtags
    • Content styles
    • Creators
  • Surface super-timely and relevant trends in real-time
• Content audits:
  • Conduct ad hoc content audits for Linqia clients, client prospects, and client competitors, and deliver these internally in Google Doc format
  • Platforms for audits may include Instagram, Facebook, TikTok, YouTube, Reddit, Pinterest, Snapchat, Meta Ads Library
  • Content surfaced may include brand organic social, brand paid social, influencer content, consumer conversation

How You'll Do It

As a member of the Creative Strategy team, you'll work to embody Linqia's core values:

• Be human
• Act like an owner
• Move fast and learn from it
• Create great experiences
• Be a problem solver
• Data wins

In addition to this, our team ethos is to be…

• Good partners to our colleagues and our clients
• Eternally curious and always learning
• Open to change as the industry, Linqia, and our processes evolve

This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.