Club Social Junior Brand Manager

Mondelez International Inc.; Sur; Presencial; COP 90.000.000 - 130.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Global brand exposure

Descripción de la vacante

Mondelez International is seeking an experienced Club Social Jr Brand Manager to lead the strategic development and execution of Club Social across 13 WACAM countries. You will drive brand growth, manage cross-functional teams, and leverage consumer insights to inform campaigns and new product development.

The role requires strong analytical skills, experience with FMCG brands, and the ability to influence stakeholders in a fast-paced environment. A hybrid working model is supported.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 6-8 years of progressive marketing experience, preferably in multinational FMCG.
• Experience developing and executing end-to-end marketing campaigns from strategy to evaluation.

Responsabilidades

• Develop and implement comprehensive brand strategies, marketing plans, and innovation pipelines for Club Social across 13 WACAM countries.
• Manage the brand's P&L to deliver sales, market share and profitability targets.
• Lead end-to-end campaigns from concept to post-campaign analysis in collaboration with agencies and internal teams.
• Conduct market and performance analysis using tools like Nielsen and Kantar to inform decisions.
• Collaborate with Sales, R&D, Supply Chain, Finance and Legal to ensure seamless plan execution.
• Drive consumer-centric innovation and new product development aligned with brand strategy.

Descripción del empleo

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How You Will Contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What You Will Bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

More About This Role

We are seeking an experienced and dynamic Club Social Jr Brand Manager to lead the strategic development and execution of the Club Social brand across our WACAM region (13 countries). This pivotal role requires a seasoned marketing professional with a strong FMCG background, exceptional analytical capabilities, and a proven track record of driving brand growth from strategy to execution. The ideal candidate will be a creative, agile, and results-oriented individual capable of managing complex initiatives and diverse stakeholders in a fast-paced environment.

Key Responsibilities

Brand Strategy & Development:

• Develop and implement comprehensive brand strategies, marketing plans, and innovation pipelines for the Club Social brand across 13 WACAM countries, aligning with regional and global objectives.
• Manage the brand's P&L, ensuring the delivery of key commercial objectives including sales volume, market share, and profitability targets.

Campaign Management (End-to-End):

• Lead the full lifecycle of marketing campaigns, from strategic conceptualization and brief development to execution, launch, and post-campaign analysis.
• Collaborate with creative agencies, media partners, and internal teams to deliver impactful and resonant campaigns.

Market & Performance Analysis:

• Conduct in-depth market analysis using tools such as Nielsen and Kantar to identify consumer insights, market trends, competitive activities, and growth opportunities.
• Utilize advanced Excel skills to analyze sales data, market performance metrics, and campaign effectiveness, providing actionable recommendations.

Cross-Functional Collaboration & Stakeholder Management:

• Act as a central point of contact and collaborate effectively with diverse cross-functional teams including Sales, R&D, Supply Chain, Finance, and Legal to ensure seamless execution of brand plans.
• Manage relationships with external agencies and partners, fostering strong collaborative environments.

Innovation & Consumer Focus:

• Monitor the competitive landscape and continuously track consumer preferences and emerging trends to maintain brand relevance and drive new product development or marketing initiatives.
• Champion a consumer-centric approach in all brand activities.

Qualifications

Education:

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

Experience:

• Minimum of 6-8 years of progressive marketing experience, with a significant portion gained within a multinational Fast-Moving Consumer Goods (FMCG) company.
• Demonstrated experience in developing and executing end-to-end marketing campaigns, from strategic planning through to tactical implementation and evaluation.

Technical Skills:

• Exceptional numerical and analytical abilities, with a strong aptitude for data interpretation and strategic decision-making.
• Advanced proficiency in market research tools, specifically Nielsen and Kantar.
• Expert-level proficiency in Microsoft Excel for complex data analysis, modeling, and reporting.

Language:

Bilingual proficiency in English (verbal and written) is mandatory; Spanish proficiency is a significant advantage.

What You'll Bring

• Creativity & Dynamism: A creative and dynamic mindset, with a passion for innovation and fresh thinking in brand building.
• Stakeholder Management: Excellent interpersonal and communication skills, with a proven ability to manage and influence diverse stakeholders at all levels.
• Resilience & Agility: Demonstrated ability to manage multiple projects concurrently, prioritize effectively, and perform under pressure in a fast-paced, complex environment.
• Strategic Thinking: Strong strategic thinking combined with a hands-on approach to execution.
• Results Orientation: A strong drive for results and a commitment to achieving ambitious brand objectives.

No Relocation support available

Business Unit Summary

Wacam is Mondelēz International’s Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job Type

Regular

Brand & Portfolio Management

Marketing