Business Development Representative (BDR)

Roca Alliances S.A; Medellín; Presencial; COP 111.185.000 - 185.309.000; Jornada completa

Descripción de la vacante

A dynamic technology firm in Medellin, Colombia, is seeking a Business Development Representative with 3–5 years of B2B SaaS experience. The role involves generating sales qualified leads, conducting strategic research, and collaborating with marketing and sales teams. Ideal candidates should be proficient in Salesforce, HubSpot, and demonstrate strong analytical and communication skills. This is an on-site position.

Formación

• 3–5 years of experience in B2B SaaS business development or lead qualification.
• Proficiency with Salesforce, HubSpot, and LinkedIn Sales Navigator.
• Strong analytical ability to interpret data and metrics.
• Excellent written communication skills.
• Proven ability to manage weekly activities and show performance growth.

Responsabilidades

• Identify and qualify high-potential accounts.
• Conduct market research for targeted outreach.
• Generate interest through personalized outreach.
• Collaborate with marketing and sales teams.
• Meet or exceed weekly activity goals.

Conocimientos

B2B SaaS business development

Salesforce

HubSpot

LinkedIn Sales Navigator

Analytical ability

Written communication skills

Herramientas

CRM Insights

Descripción del empleo

Business Development Representative (BDR)

Location: Medellin Colombia - On site

Do you have 3–5 years of B2B SaaS business development experience and a proven track record of generating SQLs (Sales Qualified Leads)?

We are seeking an analytical and results-driven BDR to join our Demand Generation team. Your mission will be critical: to expand our 360 platform across the Grocery, Convenience Retail (C-Store), and other emerging verticals.

Your Key Responsibilities & Impact:

• Hunting & Qualification: Actively identify, prioritize, and qualify high-potential accounts using data analysis, intent data, and CRM insights (Salesforce, HubSpot, LinkedIn Sales Navigator).

• Strategic Research: Conduct deep market and Ideal Customer Profile (ICP) research to convert market data into targeted, personalized outreach and meaningful conversations.

• Pipeline Generation: Execute highly personalized outreach through digital channels to generate interest and book discovery calls/demos for Account Executives, ensuring seamless, well-contextualized handoffs.

• Collaboration: Partner closely with Product Marketing and Sales to align messaging, support ABM campaigns, coordinate event outreach, and provide data-driven feedback to improve lead quality.

• Goal Management: Consistently meet or exceed weekly activity goals across all channels (email, phone calls, LinkedIn) and show measurable month-over-month growth in engagement and conversion rates.

Essential Qualifications (Must-Haves):

• 3–5 years of experience in B2B SaaS business development or lead qualification.

• Proficiency with Salesforce, HubSpot, and LinkedIn Sales Navigator.

• Strong analytical ability to interpret data, intent, and engagement metrics.

• Excellent written communication skills for precise and professional digital outreach.

• Proven ability to manage weekly activities and show measurable performance growth.

Bonus Points (Nice-to-Haves):

• Experience in retail technology, grocery, convenience, or food & beverage industries.

• Familiarity with Account-Based Marketing (ABM) and event-driven outreach strategies.

If you are ready for a role where your strategic thinking and execution directly fuel company growth, we want to hear from you!