Brand Director — Creative Strategy & Identity

SYNC; Colombia; Presencial; COP 40.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

SYNC seeks an experienced Marketing & Brand Specialist to shape client brands through identity systems, creative direction, and strategic campaigns. You will lead logo systems, brand guidelines, and cohesive collateral, spanning digital and print, while guiding junior talent and coordinating campaigns for US-based clients.

You will leverage Adobe Creative Suite, manage social media and email campaigns, and optimize content strategies, with a remote, international client base.

Formación

• Fluent in English with strong written and verbal skills.
• 4–5 years of marketing experience, including 2+ years in brand development, creative direction, or design leadership.
• College degree in graphic design, marketing, advertising, communication, or a related creative field.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Canva alone is not sufficient.
• Strong proficiency with social media platforms, CRM tools, digital marketing software, and technology in general.
• Portfolio demonstrating full brand identity systems (logo design, color/typography systems, brand guidelines, applied collateral).
• Self-motivated, able to work independently and solve problems proactively.
• Strong organizational, multitasking, and time-management skills.
• Experience with paid advertising, SEO, and content strategy is a plus.
• Real Estate, healthcare, or hospitality industry experience is a plus.

Responsabilidades

• Lead brand identity and creative direction for client accounts, including logo systems, brand guidelines, and cohesive visual collateral.
• Manage marketing strategies across digital and print platforms.
• Manage and optimize social media accounts and ensure brand consistency across channels.
• Design and produce high-quality marketing and branding materials using Adobe Creative Suite.
• Engage with leads and prospects and nurture them into clients.
• Develop and manage email campaigns, newsletters, and referral marketing initiatives.
• Basic SEO optimization and website backend management.
• Collaborate with marketing team members and guide junior talent where applicable.
• Create and manage a content posting calendar.
• Coordinate branding efforts, including merchandise, promotional items, and events.
• Provide general marketing and administrative support.

Conocimientos

Fluent English

Brand development

Creative direction

Design leadership

Portfolio

Social media proficiency

CRM tools

Digital marketing software

SEO

Content strategy

Educación

College Degree in Graphic Design/Marketing/Advertising/Communication

Herramientas

Adobe Creative Suite

Illustrator

Photoshop

InDesign

Descripción del empleo

SYNC seeks an experienced Marketing & Brand Specialist to shape client brands through identity systems, creative direction, and strategic campaigns. You will lead logo systems, brand guidelines, and cohesive collateral, spanning digital and print, while guiding junior talent and coordinating campaigns for US-based clients.

You will leverage Adobe Creative Suite, manage social media and email campaigns, and optimize content strategies, with a remote, international client base.