Brand & Digital Growth Lead

EFY Finance; Bogotá; Presencial; COP 70.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

A dynamic fintech company in Bogotá is seeking a Digital Marketing & Brand Manager to lead brand strategy and digital presence. This role requires a minimum of 6 years in marketing with experience in fintech or tech. Strong leadership and storytelling skills are essential, along with expertise in brand development, digital channels, and bilingual proficiency in Spanish and English. Join us in transforming the future of financial operations while driving brand awareness and demand generation through innovative marketing strategies.

Formación

• 6+ years in marketing, branding, or digital roles, preferably in fintech.
• Strong portfolio of brand and digital growth initiatives.
• Experience managing creative teams and high-volume content pipelines.

Responsabilidades

• Own EFY’s global brand strategy and visual identity.
• Lead EFY’s digital ecosystem including the website.
• Craft unified storytelling for diverse audiences.

Conocimientos

Brand strategy

Digital presence

Storytelling

Leadership

Data-driven decision making

Cross-functional communication

Herramientas

Figma

Adobe Suite

HubSpot

Descripción del empleo

A dynamic fintech company in Bogotá is seeking a Digital Marketing & Brand Manager to lead brand strategy and digital presence. This role requires a minimum of 6 years in marketing with experience in fintech or tech. Strong leadership and storytelling skills are essential, along with expertise in brand development, digital channels, and bilingual proficiency in Spanish and English. Join us in transforming the future of financial operations while driving brand awareness and demand generation through innovative marketing strategies.