B2B Social Media & LinkedIn Lead Generation Manager

Medium; A distancia; COP 40.000.000 - 80.000.000; Jornada completa

Descripción de la vacante

A leading remote talent solutions company is seeking a B2B Social Media & LinkedIn Lead Generation Manager in Colombia. This role will involve managing LinkedIn profiles, driving outbound lead activity, and generating qualified leads through strategic content and engagement. Candidates should have extensive experience in B2B social media, proven lead generation success, and an understanding of LinkedIn as a revenue channel. A salary of $13 - $14 an hour is offered for this position.

Formación

• 3–6+ years experience in B2B social media or LinkedIn-focused roles.
• Proven experience generating outbound leads via LinkedIn.
• Strong understanding of B2B buyer journeys and LinkedIn platform mechanics.

Responsabilidades

• Manage and grow company and executive LinkedIn profiles.
• Plan, write, and publish B2B-focused LinkedIn content.
• Execute daily outbound activity on LinkedIn.

Conocimientos

B2B social media experience

LinkedIn lead generation

Written communication

Social selling best practices

Descripción del empleo

We are seeking a B2B Social Media & LinkedIn Lead Generation Manager to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach.

This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes.

Working hours: 9:00 AM – 5:00 PM EST

Key Responsibilities

• LinkedIn Content & Profile Management
• Manage and grow company and executive LinkedIn profiles.
• Plan, write, and publish B2B-focused LinkedIn content, including:
• Thought leadership posts
• Industry insights
• Product or solution positioning
• Case studies and proof points
• Maintain a consistent brand voice and posting cadence.
• Outbound Lead Generation (LinkedIn)
• Execute daily outbound activity on LinkedIn, including:
• Connection requests
• Personalized follow-up messages
• Comment-based engagement to warm prospects
• Identify and engage ICP-aligned prospects (titles, industries, company size).
• Use social selling best practices to move prospects toward sales conversations.
• Engagement & Community Building
• Engage with relevant accounts, prospects, and industry voices.
• Respond to comments and messages in a timely, professional manner.
• Build visibility through meaningful participation in conversations.
• Lead Tracking & Coordination
• Track outbound activity, responses, and lead status.
• Coordinate with sales or business development teams to:
• Hand off qualified leads
• Align messaging and follow-up
• Maintain clean records of outreach and outcomes.
• Performance & Optimization
• Monitor key metrics, including:
• Profile and post engagement
• Connection acceptance rates
• Response rates
• Leads generated
• Refine content and outreach messaging based on performance insights.

Required Qualifications

• 3–6+ years experience in B2B social media or LinkedIn-focused roles
• Proven experience generating outbound leads via LinkedIn
• Strong understanding of:
• B2B buyer journeys
• Social selling best practices
• LinkedIn platform mechanics
• Excellent written communication and personalization skills

Preferred Qualifications

• Experience supporting executive or founder-led LinkedIn accounts
• Familiarity with CRM tools and lead tracking workflows
• Experience working closely with sales or revenue teams
• Background in SaaS, enterprise, media, or professional services

What Success Looks Like (First 90 Days)

• Consistent LinkedIn posting cadence established
• Clear outbound workflow documented and executed daily
• Steady flow of qualified inbound and outbound conversations
• Improved engagement and visibility with target audiences
• Measurable contribution to pipeline activity

Ideal Traits

• Revenue- and outcome-driven mindset
• Comfortable with direct outreach and follow-ups
• Organized and disciplined in daily activity
• Professional, credible, and brand-awareness

$13 - $14 an hour

About 1840 & Company

1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world‑class freelance professionals and delivering top‑tier outsourcing services, across over 150 countries worldwide.

Our mission is to empower growth for forward‑thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work‑life balance, working remotely from any location, while maximizing their professional growth and earning potential.

We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.