Remote Senior Marketing Analytics Lead

Toptal; Santiago; Presencial; CLP 64.935.064 - 102.040.815; Jornada completa

Descripción de la vacante

Toptal is seeking a Senior Marketing Analyst to provide data-driven insights across SEM, SEO, and Generative AI channels. You will build data infrastructure, develop reports, and act as a strategic advisor to marketing leaders within a fully remote team.

Responsibilities include modeling, forecasting, and presenting actionable recommendations that align with business objectives. Strong analytics, storytelling, and cross-functional collaboration are essential.

Formación

• Bachelor’s degree in a relevant field is required.
• 5+ years in data analytics or business intelligence for marketing.
• Experience analyzing SEM/SEO and AI-driven channels.
• Strong SQL and data visualization skills with BI tools.
• Ability to translate data into actionable marketing insights.

Responsabilidades

• Analyze data, build models, test hypotheses, and forecast performance.
• Create reports and dashboards to support marketing leaders.
• Define marketing metrics aligned with company strategy.
• Measure SEM, SEO, and Generative AI channel performance.
• Collaborate with stakeholders to enable data-driven decisions.

Conocimientos

Marketing analytics

SQL

Tableau

Python

Generative AI

Stakeholder management

Educación

Bachelor's degree

Herramientas

Tableau

Power BI

Google Analytics

Google Ads

Qlik

Descripción del empleo

Toptal is seeking a Senior Marketing Analyst to provide data-driven insights across SEM, SEO, and Generative AI channels. You will build data infrastructure, develop reports, and act as a strategic advisor to marketing leaders within a fully remote team.

Responsibilities include modeling, forecasting, and presenting actionable recommendations that align with business objectives. Strong analytics, storytelling, and cross-functional collaboration are essential.