Principal Designer — Brand, UI & AI (Remote First)

Equals True LLC

Vitacura

Remote

CLP 88,583,000 - 127,953,000

Full time

7 days ago

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Benefits offered by this job

USD salary platform

Paid time off

Medical, safety, and wellness benefits

Business English classes

Learning platforms

Birthday day off

Job summary

EQUALS TRUE is a remote-first, inclusive company seeking a Principal Designer to shape brand identity and digital experiences for leading brands. You’ll lead hands-on design across brand systems and UI while mentoring designers in an in-house studio.

The role emphasizes crafting brand toolkits, presenting to clients, and leveraging AI judiciously to boost speed and quality in a global context. Remote LATAM engagement with full-time project opportunities.

Qualifications

10+ years of design experience with strong brand identity and art direction.
Experience leading designers or creative projects in agency, studio, or in-house teams.
A portfolio is required showing brand identity and digital/UI work.
Experience building brand systems or visual frameworks from scratch.
Hands-on AI design tool experience and good judgment on value.
Comfortable presenting ideas to senior stakeholders in English.
Strong command of Figma and Adobe Creative Suite.
Still actively designing and contributing hands-on work today.

Responsibilities

Join a senior in-house design studio designing brand and digital work for top brands.
Design across brand identities, visual design, and UI from concepts to delivery.
Lead small design teams, setting visual direction and raising craft standards.
Build and evolve brand toolkits and design systems across touchpoints.
Present work to clients and senior stakeholders and defend design decisions.
Utilize AI tools to improve speed or quality when appropriate.