Technical Content Marketing Engineer

Bota Systems; Zürich; On-site; CHF 90,000 - 130,000; Full time

Job summary

Bota Systems AG is a Zürich-based company building high-precision force-torque and tactile sensors. We seek a Technical Content Marketing Engineer to own all technical content—from website to datasheets and campaigns—to inform customers and support business development.

You will craft accurate, current content, develop landing pages, plan social posts, and produce videos and tutorials that explain complex tech clearly. Join a small, ambitious team at the forefront of Physical AI.

Qualifications

• Engineering degree in a technical field required.
• 2+ years creating technical content, product marketing or technical documentation.
• Strong writing skills in English.
• Hands-on with design tools and video recording/editing, and with AI tools for content creation.
• Experience maintaining websites or landing pages in a CMS.

Responsibilities

• Own our technical content end to end: website, social media, datasheets and presentations.
• Maintain accuracy, currency and clarity across content.
• Plan and create landing pages for products, applications, campaigns and events.
• Develop social media content for LinkedIn and YouTube.
• Create and edit product demos, tutorials and customer stories.
• Build online educational content and trade show materials.
• Ensure a consistent look and messaging across channels.
• Collaborate with Sales Enablement to support engineers with collateral and demos.

Skills

Technical writing

Content marketing

Web CMS

English writing

Video editing

AI content tools

Education

Engineering degree

Tools

HubSpot

SEO

Web analytics

SolidWorks

KeyShot

CMS platforms

Job description

About Bota Systems

Bota Systems AG is a Zürich-based ETH spin-off building high-precision 6-axis force-torque, torque and tactile sensors a sensing platform for physical AI. Our customers are engineers, and they judge us by how clearly and accurately we explain what our products do.

We are hiring a Technical Content Marketing Engineer who understands our products in depth and turns that knowledge into content that informs customers and helps our business development team win.

The role

You own our technical content end to end: what customers see on our website, on social media and in every datasheet and presentation. You make sure it is accurate, current and compelling.

Key responsibilities

Website and landing pages

• Keep our website content accurate, clear and up to date.
• Create and maintain landing pages for products, applications, campaigns and events.
• Make sure all online material always reflects the current versions of our products (specs, datasheets, CAD files, software, manuals).

Social media

• Plan and fill our social media channels (especially LinkedIn and YouTube) with regular, high-quality technical content.
• Turn product releases, customer applications and R&D work into posts, videos and short stories.

Video, educational content and trade fairs

• Create and edit videos for our channels: product demos, tutorials, application showcases and customer stories.
• Build online educational content (e.g. tutorials, webinars, how-to guides, learning series) that helps engineers understand and use force-torque sensing.
• Produce all support material for trade fairs and events: booth graphics, banners, demo videos, brochures and handouts.

Graphics and visual material

• Keep our graphic material current: product images, renders, diagrams, brochures and presentation templates.
• Ensure a consistent look and message across all channels.

Sales enablement

• Create content for our business development engineers: presentations, application notes, case studies, demo videos and one-pagers.
• Work closely with them to understand what customers ask and produce material that answers it.
• Use state-of-the-art tools, including AI-based content, design and video tools, to produce content quickly and at high quality.

Product understanding

• Learn our products in depth how they work, how they are integrated and where they add value.
• Work with R&D to translate technical features into clear customer benefits.

What success looks like after 12 months

• Website and all online material fully aligned with current product versions.
• A steady, planned publishing rhythm on social media, with growing reach and engagement.
• A library of product, tutorial and educational videos in active use by customers and our team.
• Dedicated landing pages for key products, applications and target segments, generating leads.
• A complete, up-to-date sales enablement library that business development engineers use every week.
• Ready-to-use trade fair kit and refreshed, consistent graphic material across all channels.

Who you are

Must have

• Engineering degree (mechanical, mechatronics, electrical, robotics or similar).
• Ability to understand complex technical products in depth and explain them simply.
• 2+ years creating technical content, product marketing or technical documentation.
• Strong writing skills in English.
• Hands-on with design tools and with video recording and editing, and with AI tools for content creation.
• Experience maintaining websites or landing pages in a CMS.

Nice to have

• Background in robotics, sensors or automation.
• Experience with HubSpot, SEO and web analytics.
• 3D rendering or CAD experience (e.g. SolidWorks, KeyShot).
• German language skills.

What we offer

• Full ownership of how Bota presents itself to the world.
• Work with cutting-edge sensing technology and the latest content tools.
• A small, ambitious team at the forefront of Physical AI and Robotics.
• Competitive salary and stock options.