Swiss PR & Social Media Lead

Swatch; Bern; Hybrid; CHF 110.000 - 150.000; Vollzeit

Zusammenfassung

Swatch in Biel/Bienne, Switzerland is seeking a PR & Social Media Project Leader for the Swiss market 100% (w/m). You will develop and implement local PR, influencer and social media activities to strengthen Swatch's visibility and cultural relevance across Switzerland.

Build and maintain relationships with journalists, media partners, influencers and content creators, and act as the market's primary media contact.

Qualifikationen

• Bachelor's or master's degree in communications, marketing, or related discipline.
• 4–7 years in PR or external communications, ideally in agency environment and/or consumer brands.
• Successful track record in pitching and placing stories with top tier media.
• Extensive network within the Swiss media and influencer landscape and a passion for trends, storytelling and brand building.
• Strong networking mindset, with a passion for building authentic relationships with journalists, influencers and industry partners, and representing the brand with confidence both online and in person.

Aufgaben

• Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends, translating insights into communication opportunities.
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications.
• Manage assigned budget and report on business impact/ROI.

Kenntnisse

PR

Media relations

Influencer partnerships

Content creation

Budget management

Ausbildung

Bachelor's or master's degree in communications, marketing, or related discipline

Jobbeschreibung

Swatch in Biel/Bienne, Switzerland is seeking a PR & Social Media Project Leader for the Swiss market 100% (w/m). You will develop and implement local PR, influencer and social media activities to strengthen Swatch's visibility and cultural relevance across Switzerland.

Build and maintain relationships with journalists, media partners, influencers and content creators, and act as the market's primary media contact.