Spécialiste en marketing numérique

Haut-Lac International Bilingual School; Blonay - Saint-Légier; Vor Ort; CHF 60’000 - 80’000; Vollzeit

Zusammenfassung

Haut-Lac International Bilingual School is seeking a Social Media & Digital Advertising Coordinator to strengthen its online presence. This role involves creating engaging content, managing social media, and collaborating with agencies to enhance digital marketing. Ideal candidates will have creative storytelling abilities and a solid understanding of digital trends.

Qualifikationen

• Minimum 2–3 years of experience in social media management and/or digital advertising.
• Strong writing skills in English; French.
• Familiarity with social media analytics tools.

Aufgaben

• Manage and execute a content calendar across social media platforms.
• Collaborate on paid media campaigns and monitor performance metrics.
• Assist in photography and videography for school events.

Kenntnisse

Creativity

Interpersonal Communication

Storytelling

Organisational Skills

Flexibility

Ausbildung

Bachelor's degree in Communications, Marketing, Media, or related field

Tools

Meta Business Suite

Google Ads Manager

Canva

Adobe Creative Suite

Jobbeschreibung

Direct message the job poster from Haut-Lac International Bilingual School

Position Summary:

We are seeking a creative, strategic, and detail-oriented Social Media & Digital Advertising Coordinator to join our communications team. This role is pivotal in strengthening the school’s online presence and reputation by creating engaging content, managing social media platforms, and collaborating with external agencies on digital advertising campaigns (including Meta and Google Ads).

The ideal candidate will have strong storytelling abilities, a data-driven mindset, and a deep understanding of digital trendsand creative eye.

Key Responsibilities:

Social Media Management:

• Develop, manage, and execute a content calendar across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TickTock etc.)
• Create engaging, high-quality content (visual and written) aligned with the school’s voice, mission, and brand identity
• Monitor and respond to comments, messages, and community interactions in a timely and professional manner
• Track and analyse performance metrics to inform strategy and improve engagement

Digital Advertising:

• Collaborate with the school’s digital advertising agency on paid media campaigns, including Google Ads, Meta (Facebook/Instagram) Ads, and YouTube
• Support the planning, briefing, and review of digital ad creatives and messaging
• Monitor campaign performance and ensure alignment with admissions and marketing goals
• Report regularly on ROI, KPIs, and areas for optimisation

General Communications Support:

• Assist with photography, videography, and coverage of school events for digital channels
• Maintain a consistent and professional school brand presence onlinebia various channels
• Work closely with the Admissions, Marketing, and IT teams to align communications efforts with broader objectives

Qualifications & Experience:

• Bachelor's degree in Communications, Marketing, Media, or a related field
• Minimum 2–3 years of experience in social media management and/or digital advertising
• Familiarity with Meta Business Suite, Google Ads Manager, Canva/Adobe Creative Suite, and social media analytics tools
• Strong writing skills in English; French
• Experience working in education institutions is an advantage

Key Skills:

• Excellent interpersonal and communication skills
• Creativity and an eye for design and storytelling
• Ability to speak on the camera
• Strong organisational skills and attention to detail
• Ability to work independently and meet deadlines
• Flexibility and a team-player mindset in a fast-paced environment

Reports to: Head of Marketing & Admissions

• Contract Type: Full-time
• Start Date: August 2025

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Education Administration Programs

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