Senior SEO Architect — Product-Led Growth & AI Search

SMG Swiss Marketplace Group; Zürich; Hybrid; CHF 120.000 - 150.000; Vollzeit

Benefits dieser Stelle

6 weeks holidays

Flexitime

Hybrid work

Parental leave

Travel benefits

Zusammenfassung

SMG Swiss Marketplace Group is hiring a Senior SEO Manager to drive organic growth across multiple business units. You’ll shape product features, scalable landing page systems and platform capabilities to create long-term growth, bridging Product, Engineering, Marketing and Data teams.

You will own SEO initiatives, collaborate with Product managers in an agile environment, and measure impact through data-driven experiments and clear business outcomes.

Qualifikationen

• 5+ years of SEO experience on large websites (marketplaces, classifieds, real estate or platforms).
• Experience working with Product teams and agile environments.
• Strong stakeholder communication skills.
• Data-driven mindset with the ability to turn insights into actions.
• Ability to plan initiatives and support them with business impact estimates.
• Hands‑on knowledge of technical SEO (crawling, indexing, rendering).
• A proactive, ownership-driven “go‑getter” attitude.
• Growth mindset and curiosity for experimentation.
• Fluency in English.

Aufgaben

• Own and execute Roadmap initiatives.
• Translate search demand into product initiatives and growth opportunities.
• Plan initiatives based on hypotheses, impact estimation and ROI potential.
• Identify scalable growth levers (indexation, internal linking, landing page generation, content systems).
• Understand user behaviour across different search & discovery platforms and adapt your strategy accordingly.
• Work closely with Product Managers to integrate SEO into product development.
• Define SEO requirements for new features and platform capabilities that are scalable across SMG’s portfolio.
• Build frameworks that enable growth beyond manual optimizations.
• Help teams understand why SEO matters, not just what to implement.
• Act as a trusted advisor for Product, Engineering and Marketing.
• Communicate clearly with both technical and non-technical stakeholders.
• Drive alignment and ownership across teams.
• Build hypotheses and validate them with data.
• Monitor performance and iterate based on learnings.
• Measure success via business impact, not vanity metrics.
• Work with analysts and engineers to improve tracking and reporting.

Kenntnisse

SEO strategy

Product collaboration

Stakeholder communication

Data-driven

Technical SEO

Growth mindset

English fluency

Jobbeschreibung

SMG Swiss Marketplace Group is hiring a Senior SEO Manager to drive organic growth across multiple business units. You’ll shape product features, scalable landing page systems and platform capabilities to create long-term growth, bridging Product, Engineering, Marketing and Data teams.

You will own SEO initiatives, collaborate with Product managers in an agile environment, and measure impact through data-driven experiments and clear business outcomes.