Senior Product Marketing Manager (f/m/d)

Apaleo; Freiburg; Hybrid; CHF 84,000 - 131,000; Full time

Benefits offered by this job

Flexible & Remote Work Options

Deutschland Ticket (Public Transport)

Team dinners & events

30 days vacation

EGYM Wellpass membership

Job summary

Apaleo is seeking a Senior Product Marketing Manager to translate deep product capabilities into compelling value stories for B2B hospitality customers. You’ll align Revenue, Product, and Marketing around key moments from launches to market entry.

You’ll build deep product knowledge, craft differentiated positioning, and equip commercial teams with consistent narratives across the funnel, while advancing AI leadership in an age of Agentic AI.

Qualifications

• Experience building positioning frameworks for B2B SaaS products.
• Ability to translate complex platform capabilities into clear narratives.
• Collaborative, cross-functional mindset across Revenue, Product and Marketing.
• Interest in AI and emerging tech to stay ahead of market.
• Excellent written and verbal English skills.
• Hospitality tech or API-first context is a plus.
• Experience in international markets, especially Europe.
• German or French language skills are a plus.

Responsibilities

• Make our value tangible by building product knowledge into compelling positioning.
• Equip our commercial teams with narratives that land across the full funnel.
• Drive launches as a system, aligning teams and feeding learnings into product decisions.
• Secure AI leadership as hospitality embraces Agentic AI.

Skills

B2B SaaS product marketing

Positioning & messaging frameworks

Cross-functional collaboration

AI / emerging tech interest

English writing & speaking

Job description

Apaleo is the world's most open, API-first property management platform powering the next generation of hospitality operations. Its modular, AI-powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best-in-class apps and autonomous AI agents that adapt to every stay.

As the hospitality industry enters the age of Agentic AI, where autonomous agents handle everything from revenue optimisation to guest communication, we need someone who can translate our deep technical capabilities into compelling, differentiated value for every segment and market we serve.

As a Senior Product Marketing Manager at Apaleo, you connect the dots between our platform, our market, and the teams that bring both together. You build deep product knowledge and turn it into sharp, differentiated positioning that helps us win in the segments and markets we focus on.

You work closely with our existing content team, adding product and solution depth to what they create. But your impact goes beyond content. You orchestrate how Revenue, Product, and Marketing move together around key moments and decisions, from product launches to new market entry.

What You'll Do

Make our value tangible

Build deep product knowledge and turn it into positioning that lands well before a demo. Draw on real customer outcomes to make Apaleo's impact concrete and credible across segments, verticals, and markets.

Equip our commercial teams to win

Develop the narratives and materials that help our commercial teams communicate Apaleo's value consistently across the full funnel, from first touch to close and beyond.

Drive launches as a system

Lead product launches and key market moments end to end. Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions.

Secure AI leadership

Strenghten and strategically expand our AI positioning as hospitality enters the age of Agentic AI - where autonomous agents handle everything from revenue optimisation to guest communication.

What We're Looking For

Must-Have

• Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks
• Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences
• Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams
• A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading
• Excellent written and verbal communication in English

Good to Have

• Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly
• Familiarity with API-first or platform products and the ability to make technical architecture a compelling selling point
• Experience working in international markets, particularly in Europe (DACH, UK, FR)
• German or French language skills is a plus

Why Apaleo

• A diverse & international team work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective.
• Flat hierarchy & flexible structure enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies.
• A key role in a fast-growing start up be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich.
• Fair & transparent compensation benefit from a clear peer review system and career progression plan designed to reward your growth.
• Flexible working style we support flexible hours and hybrid work from our Munich office.
• Engaging team events from cocktail club nights and team dinners to meet-ups and the legendary Oktoberfest celebrations.

Perks & Lifestyle

• Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business.
• Free Public Transport: Travel across Germany with ease using our fully covered Deutschland Ticket.
• Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events.
• Paid Time Off: Enjoy 30 days of vacation to fully disconnect, recharge, and return inspired.
• Health & Wellbeing: Prioritize your health with access to hundreds of gyms, fitness studios, and wellness options through our EGYM Wellpass membership.

How you make an impact joining Apaleo: Joining Apaleo means more than just taking on a role it's about driving real change in the hospitality industry. Your contributions will directly shape our innovative platform, influence company-wide decisions, and help redefine the future of hospitality tech. At Apaleo, your voice matters, your ideas are valued, and your impact is tangible. Be part of a team where your work fuels progress, collaboration sparks innovation, and growth is a shared journey.

We are proud to be an Equal Opportunity and Affinitive Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.