Senior Marketing Manager

Arxada; Basel; Vor Ort; CHF 100’000 - 130’000; Vollzeit

Zusammenfassung

A leading global chemical solutions company based in Basel is seeking a Senior Marketing Manager to drive growth in the Paints and Coatings portfolio. This role requires delivering engaging marketing strategies, collaborating with cross-functional teams, and leading product launches. The ideal candidate will possess strong strategic and analytical skills along with experience in managing complex initiatives. Responsibilities include creating a 3-year marketing strategy, developing value propositions, and optimizing go-to-market efforts. Attractive opportunities for career growth are included in this pivotal position.

Qualifikationen

• Experience managing cross-functional teams in a matrix environment.
• Exceptional strategic thinking and analytical skills.
• Strong data-driven decision-making ability.

Aufgaben

• Build a 3-year segment marketing strategy for Paints and Coatings.
• Lead portfolio positioning and lifecycle management.
• Own launch excellence for new products through the stage-gate process.

Kenntnisse

Strategic thinking

Analytical skills

Leadership

Innovative mindset

Results orientation

Tools

Salesforce

Power BI

Jobbeschreibung

Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.

With customers in more than 100 countries, the company achieved sales of CHF 2 billion in 2024. Headquartered in Basel (Switzerland), Arxada employs 3,200 associates across 24 production sites and 14 R&D centers, all committed to our customers’ success.

We are looking for a Senior Marketing Manager to drive profitable growth for the Paints and Coatings portfolio by owning marketing strategy, go-to-market execution, and value creation across priority segments. Partner with Sales, Product Management, R&D, Regulatory, marketing communications and Supply Chain to position differentiated solutions and deliver measurable impact on revenue, margin, and customer satisfaction.

Responsibilities

Strategy & Planning

• Build and socialize the 3-year segment marketing strategy, including market sizing, growth hypotheses, competitor moves, and 'where to play/how to win'.

• Collaborate with sales to translate strategy into annual plans with objectives, initiatives, budgets, KPIs, and risk mitigation.

Portfolio & Value Proposition

• Lead portfolio positioning and lifecycle management with Product Management.

• Develop compelling value propositions for core and new offerings, including sustainability narratives (e.g., VOC, biocide stewardship), regulatory considerations (REACH/BPR), and performance claims.

Go-to-Market & Commercial Enablement

• Own launch excellence for NPI/NPD through the stage-gate process; build messaging, proof points, demos, and sales playbooks.

• Design and run integrated campaigns (digital, events, thought leadership) to generate MQLs and pipeline; optimize channel mix and content.

Market Intelligence & Analytics

• Maintain a rolling market/competitor intelligence program (customers, technologies, regulatory, macro trends).

• Use CRM/BI (Salesforce, Power BI) to monitor funnel health (MQL→SQL→Win), forecast accuracy, and campaign ROI; publish executive dashboards.

Sales Partnership & KAM Support

• Co-create account growth plans with Sales/KAMs; equip teams with segment stories, case studies, and objection handling.

• Join strategic customer meetings; capture voice-of-customer to inform roadmap and win/loss learning.

Leadership & Ways of Working

• Champion cross-functional collaboration with R&D, Regulatory/EHS, Product Management, and Marketing Communications to align and propose right product for the customer.

Governance & Compliance

• Create, review and approve written communications to customers.

• Uphold brand standards, legal guidelines, and quality system expectations.

Requirements

The Senior Marketing Manager, Europe role is pivotal to Arxada’s ambition to accelerate growth in its Paints and Coatings business. It offers the opportunity to lead transformational initiatives and make a significant impact on the business, while also serving as a springboard for further career progression into senior leadership within the company. The ideal candidate will combine strategic vision with executional excellence and exhibit the leadership qualities necessary to drive change and deliver results in a dynamic business environment.

Leadership & Management

• Demonstrated excellence in leadership with experience managing cross-functional teams and driving complex initiatives in a matrix environment.

• Able to inspire and motivate teams to achieve ambitious goals.

Strategic & Analytical Skills

• Exceptional strategic thinking and analytical skills.

• Capable of assessing market trends, customer needs, and competitive landscape to identify growth opportunities.

• Strong data-driven decision-making ability, with competence in defining and tracking KPIs to measure initiative success.

Business Acumen

• Deep understanding of business financials and value drivers.

• Able to link strategy to financial outcomes and manage to performance targets – for example, contributing to achieving the region’s EBITDA and revenue goals.

Market & Industry Knowledge

• Knowledgeable about relevant industries and markets.

• Familiarity with European regulatory and compliance considerations (especially in the context of microbial control products) to guide product roadmap development and market entry strategies.

Communication & Influence

• Excellent verbal and written communication skills.

• Adept at presenting strategic plans and growth progress to senior leadership and stakeholders.

• Strong influencing skills to drive alignment and buy-in across different functions.

Innovative Mindset

• Creative and innovative thinker with a willingness to challenge the status quo.

• Able to devise new approaches to market challenges and encourage a culture of innovation to sustain competitive advantage.

Results Orientation

• Highly results-driven, with a demonstrated ability to deliver on goals and objectives.

• Sets a high standard for personal and team performance, and has a sense of urgency in driving projects to completion.

Arxada has world class offering in two distinct areas

Microbial Control Solutions (MCS)

focuses on threats posed by microorganisms to people and planet through five distinct business lines including Professional Hygiene, Home & Personal Care, Wood Protection, Paints & Coatings and Material Protection.

Nutrition, Care & Environmental (NCE)

Meanwhile, provides materials used to manufacture composites for electronics, aerospace and other markets, as well as vitamins and nutritional ingredients, chemicals and performance intermediates, and raw materials for a wide range of high-performance applications.

Arxada is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.